Senior Sales Executive (APAC) - Sports

The Senior Sales Executive will play a key role in supporting and driving sales operations across the APAC region. This position is responsible for sales coordination, order management, customer analysis, sales reporting, and commercial execution to enhance business performance and operational efficiency. The successful candidate will work closely with internal cross-functional teams and regional customers to ensure seamless execution of sales initiatives, seasonal programs, and commercial projects.Sales Operations & Business Support:

• Support the APAC Sales Team in executing regional sales strategies and achieving business objectives.
• Coordinate and manage day-to-day sales operations, ensuring timely and accurate processing of orders, pricing information, and customer requests.
• Streamline sales administrative processes to improve team productivity and operational efficiency.
• Act as a key liaison between customers, sales teams, supply chain, and internal stakeholders to ensure smooth business operations.

Order Management & Commercial Execution:

• Manage and consolidate customer orders across the APAC region, ensuring order accuracy and timely fulfillment.
• Oversee the execution of seasonal booking programs, customer-to-order (CTO) processes, and other commercial initiatives.
• Monitor order status and proactively resolve any issues related to order processing, inventory allocation, or shipment schedules.
• Ensure compliance with internal processes, sales policies, and order management procedures.

Customer & Market Analysis:

• Collect, organize, and analyze sell-through, buy review, and sales performance data to generate actionable customer insights.
• Analyze customer purchasing behavior, market trends, product preferences, and target price points to support business planning and product development.
• Prepare regular sales reports, forecasts, and business reviews for management decision-making.
• Identify opportunities for business growth through data-driven recommendations and performance tracking.

Customer Relationship Management:

• Maintain strong relationships with distributors, retailers, and key customers across the APAC region.
• Lead customer communications regarding pricing, order status, seasonal programs, and commercial updates.
• Organize and facilitate customer meetings, business reviews, trade show meetings, and presentation sessions.
• Prepare meeting agendas, presentation materials, follow-up actions, and meeting recaps to ensure effective communication and execution.

Project Coordination:

• Lead and coordinate regional projects and other strategic sales initiatives.
• Collaborate with cross-functional teams including Product, Marketing, Planning, Logistics, and Finance to ensure successful project implementation.
• Track project milestones, timelines, and deliverables while managing stakeholder expectations.
• Support continuous improvement initiatives to enhance sales effectiveness and customer satisfaction.

Team Support & Leadership:

• Provide guidance and support to the sales team on operational processes and customer management.
• Monitor daily sales activities and customer communications to ensure timely responses and high service standards.
• Foster a proactive, collaborative, and results-driven working environment.
• Contribute to the achievement of regional sales targets and business growth objectives.