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Assistant Sales Manager - FMCG (On-Trade, HORECA)

Hong Kong Permanent HK$450,000 - HK$500,000 per year View Job Description
Our client is a globally recognised FMCG leader with a strong portfolio of market-leading brands enjoyed by consumers worldwide. They are creating a new headcount within its commercial team to accelerate growth across the HORECA channels.
  • Global FMCG company
  • Assistant Sales Manager - On-Trade/ Food Service/ HORECA

About Our Client

Our client is a globally recognised FMCG leader with a strong portfolio of market-leading brands enjoyed by consumers worldwide. They are creating a new headcount within its commercial team to accelerate growth across the HORECA channels.

Job Description

  • Manage and develop relationships with key customers across HORECA, Food Service, and On-Trade channels.
  • Execute channel strategies to achieve sales, distribution, and profitability targets.
  • Identify new business opportunities and expand the customer base within the Hong Kong market.
  • Work closely with distributors and channel partners to maximise market penetration and execution excellence.
  • Conduct regular business reviews and recommend action plans to drive growth.
  • Collaborate with Marketing, Trade Marketing, Supply Chain, and Finance teams to ensure successful campaign execution and customer satisfaction.
  • Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.
  • Support annual sales planning, forecasting, budgeting, and performance reporting.
  • Ensure effective execution of promotional activities, product launches, and customer programs.
  • Negotiate commercial agreements while maintaining strong customer relationships.

The Successful Applicant

  • Bachelor's degree in Business, Marketing, or a related discipline.
  • Minimum 4-6 years of sales experience within FMCG, Food & Beverage, Consumer Goods, or related industries.
  • Exposure to On-Trade, Food Service, HORECA, Catering, Hospitality, or Distributor Management channels is highly preferred.
  • Strong customer relationship management and negotiation skills.
  • Proven track record of achieving sales targets and driving business growth.
  • Excellent communication and stakeholder management abilities.
  • Analytical mindset with strong commercial acumen.
  • Self-motivated, proactive, and capable of working in a fast-paced environment.
  • Fluent in Chinese (Cantonese); English, Mandarin is an advantage.

What's on Offer

  • Join a global market-leading FMCG company with a strong international presence.
  • Be part of an exciting expansion journey in Hong Kong.
  • Competitive salary and performance-based bonus.
Contact
Smania Wu
Quote job ref
JN-092026-7100855
Phone number
+852 2848 4702

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Smania Wu
Consultant phone
+852 2848 4702
Job Reference
JN-092026-7100855

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.