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Assistant Marketing Manger (Creative & Digital) - Beverage/FMCG

Hong Kong Permanent HK$26,000 - HK$30,000 per month (HK$312,000 - HK$360,000 per year) View Job Description
We are seeking an Assistant Marketing Manager to lead and execute marketing strategies within the FMCG industry. This role requires expertise in developing impactful campaigns and managing brand presence to drive business growth.
  • Hands‑on creative and digital marketing role managing all marketing actions.
  • Opportunity to shape the brand's visual identity and digital presence

About Our Client

Our client is a fast-growing international consumer goods company with a strong portfolio in beverages and lifestyle categories. They are expanding Hong Kong business rapidly. The company values creativity, agility, and a hands‑on approach to brand building.

Job Description

The Assistant Marketing Manager will lead all digital, social, creative, and trade marketing activities to strengthen brand awareness and support commercial growth in Hong Kong. This role is highly executional, ideal for a marketer who is both creative and operationally strong.

  • Develop and manage content strategy across IG, Facebook, and Xiaohongshu.
  • Oversee publishing, community management, and performance reporting.
  • Monitor KPIs including engagement, impressions, CTR, follower growth, and ROI.
  • Lead creative direction for product photography and short‑form video.
  • Develop consumer‑relevant, high-quality visual and written content.
  • Manage influencer briefs and partnerships.
  • Develop POSM including shelf talkers, stickers, in‑store posters.
  • Support ATL and BTL initiatives and sampling events.
  • Coordinate activation calendar with Sales teams.
  • Lead performance reporting and consumer insights analysis.
  • Oversee influencer negotiations and vendor relationships.

The Successful Applicant

A successful Assistant Marketing Manager should have:

  • A degree in Marketing, Business Administration, or a related field.
  • 4-7 years in social media marketing, content creation, and digital analytics.
  • Experience in Beverage, FMCG, lifestyle or retail industry with a track record of delivering impactful marketing strategies.
  • Strong analytical skills to interpret market data and consumer behavior.
  • Excellent communication and leadership abilities to manage teams and stakeholders effectively.
  • Proficient with Adobe Creative Suite, Canva, video editing tools, Meta Business Suite, XHS, and basic analytics platforms.

What's on Offer

  • A dynamic role with full ownership of digital and creative marketing for a growing consumer brand.
  • High visibility with cross‑functional teams and direct impact on brand presence in Hong Kong.
  • Exposure to multi‑channel marketing across online, retail, and trade environments.
  • Opportunity to build a portfolio of strong creative work in a fast-paced environment.
Contact
Grace Ng
Quote job ref
JN-032026-6962145
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-032026-6962145

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.