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Senior Marketing Manager - well established FMCG brand

Hong Kong Permanent HK$55,000 - HK$65,000 per month (HK$660,000 - HK$780,000 per year) View Job Description
The Senior Marketing Manager will be responsible for leading strategic marketing initiatives covering trade, brand, digital marketing and CRM to influence on brand positioning, portfolio expansion and commercial performance.
  • Lead 360 marketing function to drive business growth
  • Full ownership of end to end strategic brand communication plans and execution.

About Our Client

Our client is a well-established market leader in the FMCG sector, with a strong presence in Hong Kong and a growing regional footprint. Known for its commitment to quality and innovation, the company has built a trusted consumer brand and continues to invest in marketing, digital transformation, and product development to drive long-term growth.

Job Description

  • Lead and manage the Hong Kong marketing team, overseeing brand building, digital marketing, trade marketing, and CRM initiatives.
  • Develop and implement integrated marketing strategies (ATL/BTL) to enhance brand awareness and drive business performance. Analyze market trends and consumer insights to identify growth opportunities and expand product portfolios.
  • Drive end-to-end campaign execution, including new product launches, brand initiatives, and creative marketing programs.
  • Partner closely with internal stakeholders across sales and operations to ensure strong alignment and execution excellence.
  • Manage marketing budgets and performance tracking, ensuring effective ROI and continuous optimization of marketing investments.

The Successful Applicant

  • Degree in Marketing, Business, Communications, or related disciplines.
  • 12+ years of 360° marketing experience, with strong exposure to brand marketing, trade marketing, digital, and CRM.
  • Proven track record in FMCG, beverage, or retail industries is highly preferred.
  • Strong strategic thinking, leadership, and stakeholder management capabilities.
  • Commercially driven, data‑oriented, and results‑focused.
  • Excellent communication and presentation skills, with fluency in English and Chinese.

What's on Offer

  • Competitive annual salary and attractive benefits.
  • Permanent position offering job stability and career growth opportunities.
  • Collaborative and supportive company culture.
Contact
Grace Ng
Quote job ref
JN-052026-7012078
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-052026-7012078

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.