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Marketing Manager, Product Marketing - Home appliance

Hong Kong Permanent HK$50,000 - HK$60,000 per month (HK$600,000 - HK$720,000 per year) View Job Description
We are seeking an experienced Marketing Manager to drive brand growth and lead marketing initiatives within the home appliance industry. This role is based in Hong Kong and offers an excellent opportunity to make a significant impact in a fast-paced environment.
  • End to end product marketing and portfolio management
  • Drive successful GTM strategies for business growth and branding enhancement.

About Our Client

Our client is a globally recognized company within the home appliance sector, with a strong presence across international markets. With innovation at its core, the organization is committed to enhancing everyday living through high-quality, sustainable products. Operating across multiple regions, they foster a dynamic and collaborative environment where employees are empowered to grow, innovate, and make a meaningful impact.

Job Description

This role will play a pivotal part in shaping and executing consumer marketing strategies within the Hong Kong market. You will be responsible for driving business growth, strengthening brand positioning, and leading product marketing initiatives across the full lifecycle.

Key responsibilities include:

  • Developing long-term strategic plans and annual marketing plans aligned with business objectives and market dynamics
  • Conducting in-depth consumer and market analysis to generate insights for product positioning, pricing strategies, and innovation
  • Leading end-to-end product marketing initiatives, including portfolio management, pricing, and communication strategies
  • Driving successful go-to-market (GTM) strategies for new product launches, including development of messaging frameworks, retail toolkits, and marketing assets
  • Collaborating with regional and global teams to tailor marketing strategies and enhance product competitiveness
  • Partnering closely with sales and trade marketing teams to align marketing initiatives with commercial targets and measure performance impact
  • Planning and delivering integrated marketing campaigns across multiple channels to build brand awareness and preference
  • Leveraging digital channels and capabilities to drive engagement, performance marketing, and data-driven decision-making
  • Monitoring and optimizing key business KPIs such as sales performance, market share, margins, and marketing ROI

The Successful Applicant

  • Bachelor's degree in Marketing, Business, or a related discipline
  • 5-8 years of experience in consumer marketing, ideally within home appliance or consumer durables industries
  • Strong consumer-centric mindset with the ability to translate insights into actionable strategies
  • Proven experience in product marketing and integrated campaign management
  • Excellent stakeholder management and cross-functional collaboration skills
  • Strong analytical skills with the ability to interpret data and drive decision-making
  • Fluency in English and Chinese (including Mandarin), both written and spoken

What's on Offer

  • A dynamic and collaborative multinational work environment
  • Exposure to regional and global stakeholders and projects
  • Opportunities for career growth and professional development
  • The chance to work with innovative products and cutting-edge marketing approaches
  • A culture that values diversity, inclusion, and continuous learning
Contact
Grace Ng
Quote job ref
JN-062026-7032715
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-062026-7032715

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.