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Marketing & Brand Manager - Living & Lifestyle Services

Hong Kong Permanent View Job Description
This role is ideal for a strategic marketer who enjoys a hands-on environment and is passionate about building brand awareness, driving customer acquisition and creating meaningful customer experiences in the living & lifestyle services industry.
  • Opportunity to play a key role in shaping a growing brand.
  • Exposure to diverse marketing, digital, and brand-building initiatives.

About Our Client

Our client is a growing lifestyle and property-related business seeking a creative and commercially minded Marketing & Brand Manager to lead brand positioning, customer engagement, digital marketing, partnerships and marketing communications initiatives.

Job Description

  • Develop and execute integrated marketing and branding strategies to support business growth and brand awareness.
  • Manage digital marketing channels, including social media, website content, email marketing, and online campaigns.
  • Create compelling content and storytelling initiatives that strengthen brand positioning and customer engagement.
  • Plan and deliver marketing campaigns, events, activations, and partnership initiatives.
  • Build relationships with external agencies, media partners, influencers, and vendors.
  • Monitor marketing performance and provide insights to optimize campaign effectiveness and ROI.
  • Support customer acquisition, retention, and community-building initiatives.
  • Conduct market research and competitor analysis to identify opportunities and emerging trends.
  • Ensure all marketing materials and communications are aligned with brand guidelines.
  • Collaborate closely with internal stakeholders to support business objectives and enhance customer experience.



The Successful Applicant

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • Minimum 5-8 years of marketing, branding, communications, or digital marketing experience.
  • Proven experience managing integrated marketing campaigns and brand-building initiatives.
  • Strong digital marketing knowledge, including social media, content marketing, CRM, and analytics.
  • Experience in lifestyle, hospitality, property, retail, consumer, education, or community-focused businesses is advantageous.
  • Excellent project management and stakeholder management skills.
  • Strong copywriting and communication abilities in English and Chinese are highly preferred
  • Creative, proactive, commercially minded, and results driven.
  • Ability to manage multiple projects in a dynamic environment.



What's on Offer

If you are ready to take on this exciting role, we welcome your application.

Contact
Polly Leong
Quote job ref
JN-072026-7074762
Phone number
+85225306131

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Property
Location
Hong Kong
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-072026-7074762

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.