Back to search

Global Head of Integrated Brand, Marketing & Communications

Hong Kong Permanent View Job Description
This is a leadership role for a modern marketing professional who can connect brand building with measurable business performance. You will be responsible for driving the entire customer journey, from brand strategy and campaign development through to content distribution, CRM acquisition, website conversion, and revenue attribution.
  • Global Brand, Marketing & Communications role
  • Attractive package

About Our Client

Our client is a globally recognized premium lifestyle brand with a strong presence across direct-to-consumer and international markets. Combining creativity, innovation, and distinctive brand positioning, the company continues to expand its footprint across Asia and key global markets.

Job Description

Brand & Marketing Strategy

  • Develop and execute annual and quarterly global marketing strategies, campaign calendars, and budget plans.
  • Define customer segments, campaign objectives, messaging frameworks, channel strategies, and success metrics.
  • Ensure consistency of brand positioning and communications across global and regional markets.



Integrated Campaigns & Product Launches

  • Lead end-to-end planning and execution of product launches, marketing campaigns, brand activations, and partnership initiatives.
  • Manage campaigns from concept development through execution, optimization, and performance review.
  • Create seamless customer journeys across digital platforms, CRM, retail, and e-commerce touchpoints.



Communications, PR & Influencer Marketing

  • Develop and execute integrated communications strategies across traditional, digital, and social channels.
  • Lead media relations, influencer collaborations, ambassador programmes, and partnership initiatives.
  • Manage agencies and external partners while ensuring quality, efficiency, and commercial effectiveness.



Content & Brand Storytelling

  • Oversee the creation of brand messaging and content across all customertouchpoints, including:
    • Campaign communications
    • Website content
    • Landing pages
    • Press materials
    • Social media content
    • Executive communications
    • Marketing collateral
  • Establish and maintain a consistent global brand voice across markets and languages.



Performance Marketing & Customer Growth

  • Define marketing attribution frameworks and customer acquisition strategies.
  • Partner withCRM, e-commerce, digital, andanalytics teams to drive:
    • Customer acquisition
    • CRM growth
    • Website performance
    • Conversion optimization
    • Marketing effectiveness
  • Monitor campaign performance and optimize investments based on data-driven insights and commercial outcomes.



Budget & Stakeholder Management

  • Manage annual marketing budgets and campaign investments.
  • Lead agency selection, governance, and performance management.



Collaborate closely with cross-functional teams across product, commercial, CRM, digital, e-commerce, and regional marketing functions

The Successful Applicant

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • 10+ years of experience in brand marketing, integrated marketing, communications, or marketing leadership roles.
  • Experience within fashion, luxury, beauty, lifestyle, premium consumer products, retail, or design-led brands.
  • Proven track record leading:
    • Brand strategy
    • Integrated marketing campaigns
    • PR and communications
    • Events and experiential activations
    • Influencer and ambassador programmes
    • Digital and performance marketing initiatives
  • Strong commercial acumen with a demonstrated ability to link marketing investment to measurable business results.
  • Experience managing agencies, budgets, and cross-functional teams in a global or regional environment.
  • Strong understanding of:
    • CRM and loyalty marketing
    • Customer acquisition
    • Web analytics
    • Marketing attribution
    • Campaign performance measurement
  • Professional fluency in English and Traditional Chinese.
  • Experience leading marketing initiatives across Greater China and Asia-Pacific markets is highly preferred.
  • Experience with direct-to-consumer (DTC), omnichannel, or e-commerce-driven businesses is advantageous.



What's on Offer



If you are ready to take on this exciting leadership role in the footwear industry, we encourage you to apply.

Contact
Polly Leong
Quote job ref
JN-092026-7096022
Phone number
+85225306131

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-092026-7096022

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.