Save Job Back to Search Job Description Summary Similar JobsAssistant Promotions Manager - Shopping MallInternational CompanyAbout Our ClientAn exciting opportunity for an experienced and dynamic marketing professional to join a leading retail property team. This role is responsible for driving integrated marketing and promotional initiatives to enhance brand awareness, increase shopper traffic, strengthen tenant engagement, and deliver exceptional customer experiences across a premium shopping mall portfolio.The successful candidate will play a key role in developing innovative marketing campaigns, managing large-scale promotional events, building strategic partnerships, and executing both traditional and digital marketing initiatives. This position is ideal for a proactive and creative individual who thrives in a fast-paced commercial environment and is passionate about retail and consumer marketing.Job DescriptionAssist the team leader in formulating and executing comprehensive marketing and promotional strategies to drive footfall, sales performance, and brand positioning of the shopping mall.Develop innovative marketing concepts and campaigns from planning and budgeting through to implementation and post-campaign evaluation.Plan, coordinate, and oversee a wide range of marketing activities, including seasonal promotions, thematic events, exhibitions, festive decorations, loyalty programmes, community engagement initiatives, and public relations activities.Lead the execution of branding and communication strategies to ensure consistent brand image and customer experience across all marketing touchpoints.Manage the development of creative marketing materials, advertising collateral, promotional content, and visual merchandising elements.Plan and implement integrated digital marketing campaigns across social media platforms, websites, mobile applications, CRM channels, eDM, online advertising, and influencer marketing programmes.Monitor market trends, consumer behaviour, competitor activities, and emerging retail concepts to identify new opportunities and enhance marketing effectiveness.Establish and cultivate strategic partnerships with brands, corporate partners, media organisations, and external stakeholders to develop joint promotions and co-marketing opportunities.Build and maintain strong relationships with tenants, internal business units, advertising agencies, event organisers, production houses, and other service providers to ensure smooth execution of marketing initiatives.Manage campaign budgets, project timelines, and vendor performance while ensuring cost efficiency and quality delivery.Analyse campaign performance and prepare reports with actionable insights and recommendations to optimise future marketing activities.Provide leadership, guidance, and support to junior team members where applicable, fostering collaboration and professional development.The Successful ApplicantBachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related discipline.Minimum 7 years of solid experience in shopping mall marketing, retail promotions, property development, or related industries, with proven success in campaign planning and execution.Strong knowledge of retail marketing, consumer engagement strategies, events management, branding, and integrated marketing communications.Hands-on experience in digital marketing, including social media management, performance marketing, content strategy, CRM, online advertising, and data-driven campaign optimisation.Strong network and experience in media relations, agency management, and partnership development.Excellent business acumen and market awareness with the ability to identify emerging trends and translate them into effective marketing initiatives.Proven project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.Strong interpersonal, communication, negotiation, and stakeholder management skills.Demonstrated leadership capabilities with the ability to influence and collaborate effectively across different business functions.Highly self-motivated, creative, detail-oriented, and capable of working independently in a dynamic and fast-paced environment.Flexible and willing to work outside normal office hours, including weekends and public holidays when required for promotional events and campaign launches.Excellent command of both written and spoken English and Chinese, including Cantonese and Mandarin.Experience in managing large-scale shopping mall campaigns, loyalty programmes, festive events, and experiential marketing initiatives.Familiarity with marketing analytics tools, CRM systems, social media advertising platforms, and customer engagement technologies.Proven track record in driving successful marketing campaigns that deliver measurable business results, including increased footfall, sales growth, customer acquisition, and brand engagement.What's on OfferThis role offers a promising career path within a dynamic working environment. The company provides a competitive salary package with exceptional benefits.ContactMs. ChanQuote job refJN-072026-7069854Phone number+852 3412 4861Job summaryFunctionMarketingSpecialisationSales PromotionWhat is your area of specialisation?RetailLocationHong KongJob Type:PermanentConsultant nameMs. ChanConsultant phone+852 3412 4861Job ReferenceJN-072026-7069854
