Trade Marketing Manager | FMCG

Trade Marketing Execution

• Execute annual trade marketing plans and channel activation programs across Hong Kong and Macau.
• Coordinate promotional activities, product launches, seasonal campaigns, and in-store initiatives.
• Ensure timely deployment of POS materials, displays, and promotional assets across all channels.
• Monitor trade activities and ensure execution complies with brand guidelines.

Retail & Channel Activation

• Support key account and sales teams in delivering channel-specific marketing initiatives.
• Coordinate with retail customers on promotional calendars and display opportunities.
• Drive visibility and availability of products at point-of-sale.
• Ensure strong execution of secondary displays, feature areas, shelf placement, and merchandising standards.

Sales Support

• Develop sales support materials including:
  • Promotion mechanics
  • Trade communication materials
  • Sales presentations
  • Product launch materials
• Work closely with field sales teams to identify execution opportunities and resolve operational challenges.

Merchandising & POSM Management

• Manage POSM forecasting, ordering, inventory control, and distribution.
• Coordinate production and delivery timelines with suppliers and agencies.
• Conduct regular market visits to assess store execution and promotional compliance.
• Track competitor activities and trade initiatives in the marketplace.

Promotional & Performance Analysis

• Monitor promotional effectiveness and trade marketing ROI.
• Compile post-promotion analysis and sales performance reports.
• Provide recommendations to improve execution efficiency and trade investment effectiveness.
• Support monthly and quarterly business reviews.

Cross-Functional Coordination

• Liaise with Marketing, Sales, Supply Chain, Finance, and external agencies to ensure smooth execution of trade programs.
• Coordinate product launch timelines and promotional implementation.
• Support ad-hoc projects and business initiatives as required.