Back to search

Sales Manager, Modern Trade (FMCG)

Hong Kong Permanent HK$600,000 - HK$800,000 per year View Job Description
Our client is a leading FMCG Food & Beverage company with an ambitious growth agenda across Hong Kong and the region. They are seeking a commercially driven Sales Manager - Modern Trade to lead distributor management and take ownership of business performance across major modern trade channels.
  • Modern Trade and Distributor management
  • Strong relationships with key retailers - Supermarket, CVS

About Our Client

Our client is a leading FMCG Food & Beverage company with an ambitious growth agenda across Hong Kong and the region. They are seeking a commercially driven Sales Manager - Modern Trade to lead distributor management and take ownership of business performance across major modern trade channels.

Job Description

  • Own and drive the sales strategy across Modern Trade channels, including supermarkets, convenience stores (CVS), health & beauty chains, and emerging retail channels.
  • Manage and develop distributor partnerships to ensure effective execution, market penetration, and commercial excellence.
  • Maintain strong relationships with key retailers, buyers, and category managers to secure business opportunities and maximise shelf presence.
  • Take full ownership of sales performance, budgeting, forecasting, and P&L management.
  • Lead annual business planning, promotional activities, pricing strategies, and commercial negotiations.
  • Monitor market trends, competitor activities, and channel developments to identify new growth opportunities.
  • Work closely with cross function regional team to drive business objectives and improve operational effectiveness.

The Successful Applicant

  • Bachelor's degree in Business, Marketing, or related disciplines.
  • Minimum 8 years' FMCG sales experience, with strong exposure to Food & Beverage categories.
  • Proven track record managing Modern Trade channels within Hong Kong.
  • Strong distributor management and channel development experience.
  • Demonstrated P&L ownership and commercial business management capabilities.
  • Hands-on, practical, and execution-focused leadership style.
  • Highly ambitious, entrepreneurial, and results-driven mindset.
  • Strong stakeholder management, negotiation, and influencing skills.
  • Fluent in Cantonese, Mandarin, and English is essential.



What's on Offer

  • Join a well-established and growing international FMCG business.
  • High performers will have the opportunity to expand their scope into a regional role following successful performance reviews.
Contact
Smania Wu
Quote job ref
JN-112026-7138290
Phone number
+852 2848 4702

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Smania Wu
Consultant phone
+852 2848 4702
Job Reference
JN-112026-7138290

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.