Save Job Back to Search Job Description Summary Similar JobsFMCG - Food and BeverageGeneral Trade and distributor managementAbout Our ClientOur client is a leading multinational FMCG food and beverage company with a strong portfolio of well-established brands across Asia. As part of their aggressive international expansion strategy, they are looking for a Sales Manager - General Trade to accelerate business growth and strengthen distributor partnerships in Hong Kong.Job DescriptionOwn and deliver General Trade sales targets, revenue growth, market share, and profitability objectives.Lead the relationship with appointed distributors, ensuring alignment with business objectives, sales targets, and execution standards.Develop and execute annual business plans, sales strategies, and promotional calendars with distributor partners.Manage trade spending and promotional investments, ensuring effective ROI and P&L accountability.Conduct regular business reviews with distributors to monitor sales performance, inventory levels, coverage, and competitive activities.Identify new business opportunities, channel expansion initiatives, and route-to-market improvements.Drive in-market execution excellence, including merchandising, visibility, pricing, and promotion compliance.Collaborate closely with marketing, supply chain, finance, and regional stakeholders to ensure business objectives are achieved.Analyse market trends, consumer insights, and sales data to formulate actionable growth strategies.Provide sales forecasting, budgeting, and performance reporting to management.The Successful ApplicantBachelor's degree holderMinimum 6-8 years of FMCG sales experience, with solid exposure to General Trade and distributor management.Strong understanding of Hong Kong FMCG wholesalers, and sub-distributors.Proven track record of delivering sales growth and successful distributor partnership management.Experience managing trade spend, promotional budgets, and P&L responsibilities.Highly hands-on, entrepreneurial, and comfortable operating as an individual contributor.Strong commercial acumen with excellent analytical and negotiation skills.FMCG food and beverage industry experience is highly preferred.Experience working with both multinational and regional distributor networks.Fluent in Cantonese, Mandarin, and English is mandatory.What's on OfferOpportunity to join a market-leading FMCG organisation during an exciting growth phase.Competitive remuneration package and performance-based incentives.ContactSmania WuQuote job refJN-112026-7138291Phone number+852 2848 4702Job summaryFunctionSalesSpecialisationChannel SalesWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationHong KongJob Type:PermanentConsultant nameSmania WuConsultant phone+852 2848 4702Job ReferenceJN-112026-7138291
