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Regional Manager - FMCG (Food & Beverage)

Hong Kong Permanent HK$540,000 - HK$650,000 per year View Job Description
Our client is a global market-leading FMCG company within the Food & Beverage sector, recognised for its innovative product portfolio, strong consumer brands, and commitment to delivering high-quality products across international markets. They are looking for a Regional Manager to lead business expansion and distributor performance across assigned markets.
  • Hybrid Working
  • Global market-leading FMCG company with innovative product portfolio

About Our Client

Our client is a global market-leading FMCG company within the Food & Beverage sector, recognised for its innovative product portfolio, strong consumer brands, and commitment to delivering high-quality products across international markets. They are looking for a Regional Manager to lead business expansion and distributor performance across assigned markets.

Job Description

  • Develop and execute regional sales and business development strategies to achieve revenue and profitability targets.
  • Lead and manage distributor networks across assigned markets, ensuring alignment with company objectives and performance expectations.
  • Monitor distributor performance through regular business reviews, KPI tracking, and market visits.
  • Identify growth opportunities, market trends, and consumer insights to drive brand penetration and market share gains.
  • Drive new product launches and promotional activities across regional markets.
  • Build strong relationships with key distributors, customers, and external stakeholders.
  • Conduct market analysis and competitor bench marking to support strategic decision-making.
  • Manage sales forecasts, budgets, and business planning processes.
  • Provide regular business updates, sales reports, and market intelligence to senior management.
  • Ensure compliance with company policies, pricing strategies, and brand guidelines.

The Successful Applicant

  • Bachelor's degree in Business Administration, Marketing, Supply Chain, or related disciplines.
  • Minimum 6 years of commercial experience within FMCG, Food & Beverage, Consumer Goods, or related industries.
  • Proven track record in distributor management in Hong Kong and Macau market.
  • Solid understanding of modern trade, general trade, and route-to-market strategies.
  • Demonstrated ability to influence stakeholders and build long-term business partnerships.
  • Strong analytical, negotiation, and commercial acumen.
  • Entrepreneurial mindset with a proactive and results-oriented approach.
  • Ability to work independently in a fast-paced, matrix organisation.
  • Native or fluent Cantonese and English is essential. Mandarin proficiency is value added.



What's on Offer

  • Opportunity to join a global industry-leading FMCG organisation.
  • Innovative and dynamic product portfolio.
  • Hybrid working arrangement with flexible work culture.
Contact
Smania Wu
Quote job ref
JN-092026-7112919
Phone number
+852 2848 4702

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Smania Wu
Consultant phone
+852 2848 4702
Job Reference
JN-092026-7112919

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.