Save Job Back to Search Job Description Summary Similar JobsShape the future of an iconic global brand in Asia regionsLead at the intersection of brand, culture, creativity, and customer experienceAbout Our ClientOur client is a globally iconic premium lifestyle fashion brand, renowned for its timeless design, refined aesthetics, and compelling storytelling rooted in heritage and modern luxury.Job DescriptionThe RoleThe Head of Regional Branding & Customer Experiences - Asia will serve as the consolidated regional strategist, responsible for shaping and executing Asia's branding, marketing, and customer experience strategy in close alignment with global brand direction-while ensuring relevance to local market dynamics.This role plays a pivotal leadership position in brand storytelling, integrated marketing planning, channel orchestration, and Very Important Client (VIC) strategy, with a strong focus on client engagement, loyalty, and emotional brand connection across Asia.Key ResponsibilitiesRegional Brand & Storytelling LeadershipChampion a cohesive and elevated brand narrative across Asia that aligns with global brand vision while resonating deeply with local cultures and consumer behaviorsTranslate global brand campaigns into locally relevant storytelling frameworks across marketsAct as a regional brand guardian, ensuring consistency, impact, and premium execution across all consumer touchpointsIntegrated Marketing StrategyDevelop and lead a holistic Asia regional marketing strategy, integrating brand marketing, content, events, media, digital, social, CRM, and experiential channelsOversee regional marketing calendars and strategic priorities in partnership with local marketsDrive data-informed decision-making to optimize marketing effectiveness and consumer engagementCustomer Experience & Client EngagementLead the evolution of customer experience strategy across physical and digital touchpointsElevate VIC and high-value client engagement strategies, including personalization, exclusivity, events, and loyalty programsPartner closely with Retail, CRM, Digital, and Merchandising teams to deliver seamless and differentiated client journeysRegional Collaboration & GovernanceServe as the central connector between Global teams and Asia markets, balancing global consistency with local agilityGuide and influence local marketing and CX teams across multiple Asia marketsEstablish best practices, toolkits, and performance frameworks to enhance regional executionThe Successful ApplicantA successful Head of Regional Branding & Customer Experiences should have:15+ years of experience in brand marketing, customer experience/clientelling, or integrated marketing leadership, ideally within luxury, premium fashion or lifestyle brandsProven track record managing multi-market strategies across Asia, such as Japan, Korea, China, Souteast Asia etc.Deep understanding of Asia consumer behaviors, cultures, and luxury client expectationsStrong expertise in brand storytelling, client engagement, VIC programs, and omni-channel marketingStrategic thinker with the ability to translate vision into actionable executionExcellent stakeholder management skills with experience working in complex global-regional matrix organizationsFluent in English; additional Asia language capabilities are a strong advantageWhat's on OfferOpportunities to work with a leading retail organization.Engaging and collaborative company culture.This is an excellent opportunity to advance your career with a business with business growth in Asia. If you are ready to take on this exciting challenge, we encourage you to apply today!ContactWinky CheungQuote job refJN-042026-7000878Phone number+852 2530 6105Job summaryFunctionMarketingSpecialisationMarketing/Director/VPWhat is your area of specialisation?RetailLocationHong KongJob Type:PermanentConsultant nameWinky CheungConsultant phone+852 2530 6105Job ReferenceJN-042026-7000878
