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Product Marketing Manager - APAC (Consumer Durable Products)

Kwun Tong Permanent View Job Description
Shape the Growth Strategy of a Consumer Lifestyle Brand Across Asia Pacific An exciting opportunity has arisen with an international consumer lifestyle brand seeking an experienced Product Marketing Manager - APAC to drive growth, innovation, and market expansion across key APAC markets.
  • Significant autonomy and career development potential.
  • Attractive package

About Our Client

This is a highly visible regional role that sits in the intersection of product strategy, commercial planning, market insights, innovation launches, and cross-functional stakeholder management.

The successful candidate will play a pivotal role in shaping market positioning, accelerating product adoption and influencing the future product roadmap for the APAC region.

Job Description

Reporting to the regional leadership team, you will be responsible for:

  • Developing and executing regional go-to-market strategies to drive sustainable business growth across APAC markets.
  • Translating global product strategies into market-specific opportunities and commercial initiatives.
  • Partnering closely with sales, marketing, product, and external business partners to successfully launch new innovations and category initiatives.
  • Managing product portfolio performance and supporting profitable growth through strategic planning and market prioritization.
  • Leveraging consumer insights, market intelligence, and competitive analysis to identify growth opportunities and influence future innovation pipelines.
  • Identifying strategic partnership, marketing and PR opportunities to elevate brand awareness and market presence.
  • Working across multiple functions and regional stakeholders to ensure successful project execution and product commercialization.
  • Providing regional product expertise and acting as a key point of contact between commercial and technical teams.



The Successful Applicant

We welcome applications from commercially minded product marketing professionals who thrive in fast-paced and international environments.An ideal candidate will possess:

  • Bachelor's degree in Marketing, Business, International Business, or a related discipline.
  • 8+ years of experience in regional product marketing, product management, category management or commercial marketing roles within consumer durable or lifestyle technology products.
  • Strong experience developing go-to-market strategies and launching products across multiple APAC markets.
  • A strategic mindset with a passion for consumer behaviour, market trends, and business growth.
  • Strong influencing and stakeholder management skills with the ability to navigate a matrix organisation.
  • Excellent communication, presentation, and storytelling capabilities.
  • Proven ability to manage multiple priorities while maintaining a clear focus on business impact.
  • A proactive, entrepreneurial, and solutions-oriented approach
  • Mandarin language capability would be advantageous.



What's on Offer



If you are passionate about product innovation / development / marketing and have a deep understanding of the APAC region, this is the ideal opportunity for you. Apply today to make a significant impact in this exciting role.

Contact
Polly Leong
Quote job ref
JN-032026-6977467
Phone number
+85225306131

Job summary

Function
Retail & Sourcing
Specialisation
Product Development
What is your area of specialisation?
Retail
Location
Kwun Tong
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-032026-6977467

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.