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Marketing Director - Catering / F&B

Hong Kong Permanent HK$80,000 - HK$100,000 per month (HK$960,000 - HK$1,200,000 per year) View Job Description
As a Marketing Director within the Catering industry, you will play a pivotal role in leading and executing innovative marketing strategies to drive brand growth and customer engagement.
  • Lead end‑to‑end marketing strategies to drive business growth.
  • Drive direct commercial impact, customer loyalty through integrated marketing.

About Our Client

Our client is a well-established catering group with a strong presence in Hong Kong. The business operates across multiple concepts and dining formats, with a clear focus on brand differentiation, customer experience, and innovation.

The company is now seeking a Marketing Director to elevate its marketing capabilities, strengthen brand equity, and accelerate growth through strategic and data‑driven marketing leadership.

Job Description

  • Define and lead the overall marketing strategy, covering brand positioning, communication, and long‑term growth planning.
  • Drive integrated 360° marketing programs across ATL, BTL, digital, CRM, and PR to enhance brand awareness and customer engagement.
  • Lead customer acquisition, retention, and loyalty strategies, leveraging CRM, digital platforms, and performance marketing.
  • Oversee new product and menu innovation, working closely with operations and product teams from concept development to launch and post‑launch evaluation.
  • Develop and execute local store marketing and promotional strategies to drive footfall, conversion, and revenue growth across outlets.
  • Manage marketing budgets and ROI, using data and analytics to optimize performance and investment efficiency
  • Collaborate cross‑functionally with operations, finance, and external partners to ensure strong execution and alignment.
  • Build and lead a high‑performing marketing team, fostering a culture of creativity, accountability, and results.

The Successful Applicant

  • Degree in Marketing, Business, or related disciplines (MBA is a plus)
  • minimum 12 years of progressive marketing experience, preferably within F&B, retail, or FMCG industries
  • Proven track record in leading end‑to‑end marketing strategies with strong commercial results
  • Strong experience in brand marketing, trade/store marketing, digital, CRM, and product innovation
  • Solid understanding of consumer behavior, customer journey, and omnichannel marketing
  • Commercially driven, with strong analytical and data interpretation skills
  • Excellent stakeholder management and leadership capability, with experience managing teams
  • Strong communication and presentation skills in English and Chinese.

What's on Offer

  • Opportunity to lead marketing efforts in the vibrant Catering industry.
  • Permanent role with a focus on career growth and development.
  • Chance to work in a large organization with a strong market presence.
Contact
Grace Ng
Quote job ref
JN-052026-7017054
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-052026-7017054

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.