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Marketing Director (APAC) - Lifestyle Retail

Hong Kong Permanent HK$900,000 - HK$1,100,000 per year View Job Description
The Marketing Director will lead and execute strategic marketing initiatives to drive brand growth and customer engagement within the retail sector. This role requires expertise in campaign management, branding, and market analysis to achieve business objectives.
  • Shaping brand growth and customer experience across Asia-Pacific.
  • Drive both creativity and commercial results in a dynamic leadership role.

About Our Client

Our client is a well-established retail company with Asia footprint, known for its commitment to delivering discovery, creative, play & fun shopping experiences. The company operates in a fast-paced environment, offering innovative solutions to meet customer needs.

Job Description

As a Marketing Director, your main responsibilities will include:

  • Lead Brand Strategy, Campaigns & Market Impact
    • Shape and evolve our client's brand identity to ensure a consistent and compelling presence across markets
    • Translate insights into powerful storytelling that builds emotional connections
    • Develop and execute bold, multi-channel campaigns that elevate visibility, engagement, and brand equity
    • Create memorable brand experiences that drive both awareness and long-term loyalty



  • Drive Commercial Success & Go-to-Market Excellence
    • Lead end-to-end go-to-market strategies for new offerings and key initiatives
    • Align marketing plans with commercial priorities, sales targets, and timelines
    • Deliver integrated campaigns that generate momentum and measurable business growth
    • Partner cross-functionally to ensure strong execution and market impact



  • Accelerate Digital, CRM & Customer Growth
    • Optimize digital performance through data-driven strategies, audience targeting, and content effectiveness
    • Build and enhance a robust CRM and loyalty ecosystem for our client
    • Deliver personalized, lifecycle-based engagement to increase acquisition, retention, and lifetime value
    • Champion continuous testing, learning, and innovation to maximize ROI



  • Champion Innovation, Influence & Leadership
    • Introduce new technologies and elevate omnichannel customer experiences
    • Expand brand visibility through PR, partnerships, influencers, and thought leadership
    • Define KPIs, manage budgets, and ensure strong performance tracking across all initiatives
    • Lead, inspire, and develop a high-performing regional marketing team



The Successful Applicant

A successful Marketing Director should have:

  • Bachelor's degree in Marketing, Business, or a related field
  • MBA or equivalent is a strong plus
  • 10+ years in marketing, with at least 5 years in a senior regional leadership role
  • Strategic thinker with sharp commercial acumen
  • Data-driven but creatively inspired, proficiency in analyzing market trends and customer data.
  • Influential leader who can align diverse stakeholders
  • Agile, innovative, and always curious
  • Strong communication and stakeholder management abilities.
  • Fluent in both English and Chinese (Cantonese & Mandarin)

What's on Offer

  • Opportunities to work in a leading company within the retail industry.
  • Collaborative and innovative work environment.



This is an excellent opportunity for a Regional Marketing Director to make a significant impact in the retail sector. If you are ready to take the next step in your career, we encourage you to apply!

Contact
Winky Cheung
Quote job ref
JN-052026-7017038
Phone number
+852 2530 6105

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Winky Cheung
Consultant phone
+852 2530 6105
Job Reference
JN-052026-7017038

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.