Global Digital Experience & Analytics Manager - Fashion

Reporting to senior leadership, you will be responsible for shaping and executing the global digital product, customer experience and analytics roadmap across eCommerce and digital touchpoints. You will work closely with cross-functional teams including eCommerce, marketing, technology, CRM, creative and external partners to identify opportunities that improve customer engagement, user experience and commercial performance.

The successful candidate will lead the development and enhancement of digital products and platforms, translating customer insights, business requirements and market trends into impactful digital solutions. You will oversee customer journey mapping, UX/UI optimisation initiatives, conversion rate improvement programmes and feature prioritisation to ensure seamless and engaging online experiences.

In parallel, you will spearhead digital analytics and reporting initiatives, transforming large volumes of customer and business data into actionable insights that support strategic decision making. You will establish measurement frameworks, develop performance dashboards, analyse customer behaviour across channels and identify opportunities to improve acquisition, engagement, retention and lifetime value.

This role also requires close collaboration with regional and global stakeholders to ensure alignment of digital priorities, best practices and performance objectives across multiple markets. You will play a key role in driving innovation, leveraging data and emerging technologies to deliver measurable business results while continuously enhancing the customer experience.