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Digital Marketing & E-commerce Manager - Watch

Hong Kong Permanent HK$40,000 - HK$45,000 per month (HK$480,000 - HK$540,000 per year) View Job Description
This role is responsible for driving online sales, marketplace growth, and digital brand presence across APAC. Working closely with cross-functional teams, you will develop data-driven strategies to enhance customer acquisition, engagement, and revenue performance.
  • Drive APAC e-commerce growth across leading online marketplace platforms.
  • Shape digital brand presence through innovative social media strategies

About Our Client

Our client is a leading consumer technology company specializing in innovative wearable devices and smart lifestyle products. The business is currently investing in its digital marketing and is seeking a commercially driven marketing leader to accelerate online growth throughout the region.

Job Description

As a Digital Marketing & E-commerce Manager - Watch, your main responsibilities will include:

  • Develop and implement digital marketing strategies to enhance brand awareness and engagement.
  • Manage social media platforms including Instagram, Facebook, Threads, and Xiaohongshu (RED).
  • Plan and execute content, influencer, and performance marketing campaigns across digital channels.
  • Analyze campaign performance and consumer insights to improve ROI and marketing effectiveness.
  • Identify emerging digital trends and new growth opportunities to support business expansion across APAC.
  • Develop and execute e-commerce strategies to drive revenue growth across APAC markets.
  • Manage marketplace operations on HKTVmall, Lazada, Shopee, Tmall, JD.com, and other online channels.
  • Optimize product listings, pricing, promotions, and conversion performance to maximize sales.
  • Monitor key e-commerce KPIs including traffic, sales, customer acquisition, and profitability.
  • Collaborate with internal and external stakeholders to deliver best-in-class online customer experiences.

The Successful Applicant

A successful Digital Marketing & E-commerce Manager - Watch should have:

  • Bachelor's degree in Marketing, Business, E-commerce, or a related discipline.
  • 6+ years of experience in digital marketing, e-commerce, or online marketplace management.
  • Proven track record of driving revenue growth through major e-commerce platforms such as HKTVmall, Lazada, Shopee, Tmall, and JD.com.
  • Strong understanding of marketplace operations, digital merchandising, and performance optimization.
  • Hands-on experience managing paid media, social media marketing, and customer acquisition campaigns.
  • Commercially driven with a strong understanding of online consumer behaviour.
  • Excellent stakeholder management and communication skills.
  • Fluency in English and Chinese is preferred.
  • Regional/APAC exposure would be highly advantageous.

What's on Offer

  • Opportunity to play a pivotal role in driving APAC digital commerce growth.
  • Regional exposure across multi channels.
  • Exposure to cutting-edge consumer technology and smart lifestyle products.



Contact
Amy Dong
Quote job ref
JN-102026-7135678
Phone number
+852 3602 2400

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Amy Dong
Consultant phone
+852 3602 2400
Job Reference
JN-102026-7135678

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.