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CRM & Events Manager - Beauty

Hong Kong Permanent View Job Description
This role is ideal for a commercially minded marketing professional who is passionate about building meaningful customer relationships, creating memorable experiences, and driving customer retention within a luxury environment
  • Opportunity to shape customer engagement strategies for a premium brand.
  • Competitive remuneration package and career development opportunities.

About Our Client

Our client is a well-established premium beauty brand seeking an experienced CRM & VIP Experience Manager to lead customer engagement initiatives, loyalty programmes and high-impact experiential events.

Job Description

  • Develop and implement customer engagement and loyalty strategies to strengthen long-term customer relationships and increase retention.
  • Plan and deliver premium customer events, exclusive experiences, product showcases, networking functions, and brand activations.
  • Create initiatives to re-engage inactive customer segments and drive customer lifetime value.
  • Identify and manage strategic partnerships with external organizations, lifestyle brands, venues, and business partners to support customer acquisition and engagement objectives.
  • Oversee the end-to-end execution of events and campaigns, ensuring a seamless customer experience and strong return on investment.
  • Analyze CRM and campaign performance data to generate insights and recommend continuous improvements.
  • Coordinate cross-functionally with internal stakeholders and external vendors to ensure successful project delivery.
  • Manage customer communications, engagement initiatives, and VIP relationship-building activities across various touchpoints.



The Successful Applicant

  • Degree holder in Marketing, Communications, Business, Hospitality, Event Management, or a related discipline.
  • Minimum 8 years of relevant experience in CRM, customer loyalty, events, experiential marketing, membership marketing, or customer engagement.
  • Experience gained from luxury retail, hospitality, private clubs, premium lifestyle brands; particulary in wellness, beauty is highly desirable.
  • Strong project management capabilities with experience overseeing multiple campaigns and events simultaneously.
  • Proven ability to develop creative customer engagement initiatives and deliver measurable business results.
  • Excellent stakeholder management, negotiation, and partnership development skills.
  • Analytical mindset with the ability to interpret CRM and campaign performance data.
  • Fluency in English, Cantonese and Mandarin is a must.



What's on Offer

Interested parties are encouraged to apply, One with lesser experience will be considered for an Assistant CRM & Events Manager role.

Contact
Polly Leong
Quote job ref
JN-102026-7129524
Phone number
+85225306131

Job summary

Function
Marketing
Specialisation
CRM
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-102026-7129524

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.