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Commercial Manager - Off-Trade (Wine & Spirits)

Hong Kong Permanent HK$40,000 - HK$50,000 per month (HK$480,000 - HK$600,000 per year) View Job Description
International Wine & Spirit Company Off-trade customers, supermarkets, convenience stores, liquor stores, and other retail channels
  • International Wine & Spirit Company
  • Great Career Prospect

About Our Client

Join a leading international wine and spirits business and play a pivotal role in driving commercial growth across Hong Kong's off-trade channel.

Our client is seeking a commercially minded and results-driven Commercial Manager to develop and expand business opportunities across key off-trade accounts, including supermarket chains, convenience stores, liquor retailers, and discount channels. This is an exciting opportunity for a sales professional with strong industry knowledge, established customer relationships, and a passion for building premium brands.

Job Description

  • Drive sales growth and business development across major off-trade customers, including supermarkets, convenience stores, liquor stores, and other retail channels.
  • Build and maintain strong relationships with key buyers and decision-makers within strategic accounts.
  • Lead commercial negotiations and trading discussions to maximize sales revenue, profitability, and market share.
  • Partner closely with the Marketing and Brand teams to execute impactful promotional activities, visibility programs, and brand activation initiatives.
  • Develop and implement annual sales plans, distribution strategies, and customer development programs to achieve business objectives.
  • Monitor sales performance, analyze market trends, and identify commercial opportunities to strengthen market position.
  • Manage and optimize trade marketing and promotional budgets to ensure effective return on investment and alignment with sales targets.
  • Provide regular market intelligence and competitive insights to support strategic decision-making.

The Successful Applicant

  • Degree holder in Business Administration, Marketing, or a related discipline.
  • Minimum 5-7 years of commercial sales experience within the wine, spirits, beverage, or FMCG industry.
  • Established network and proven experience managing off-trade customers is highly preferred.
  • Strong negotiation, account management, and business development skills with a track record of delivering sustainable sales growth.
  • Commercially astute, analytical, and data-driven with strong strategic thinking capabilities.
  • Self-motivated, proactive, and capable of thriving in a fast-paced environment.
  • Excellent communication and presentation skills.
  • Native in Cantonese, fluent in both written and spoken English and Mandarin.

What's on Offer

  • Opportunity to join a reputable international beverage company with a strong portfolio of brands.
  • Exposure to key retail accounts and strategic commercial projects.
  • Dynamic and collaborative working environment.
  • Career development opportunities.
Contact
Ms. Chan
Quote job ref
JN-052026-7025974
Phone number
+852 3412 4861

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Ms. Chan
Consultant phone
+852 3412 4861
Job Reference
JN-052026-7025974

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.