Save Job Back to Search Job Description Summary Similar JobsOpportunity to work for a highly recognized international lifestyle brand.Exposure to high-profile partnerships, events, and cultural initiatives.About Our ClientOur client is a globally recognized consumer lifestyle brand seeking a passionate and well-connected Sports Marketing & Partnerships Specialist to drive local community engagement, partnership development, experiential marketing and cultural activation initiatives.Job DescriptionStrategic Planning & ActivationDevelop and execute local culture and sports marketing initiatives aligned with broader business and brand objectives.Identify emerging trends, communities, influencers, and opportunities across sports, music, gaming, fitness, youth culture, and entertainment sectors.Build strong relationships within relevant cultural and sporting communities to maintain awareness of market developments and consumer interests.Deliver innovative and impactful programmes, events, and activations that enhance consumer engagement and brand visibility.Partnership & Talent ManagementSource, develop, and manage relationships with athletes, artists, creators, opinion leaders, and strategic partners.Negotiate and manage sponsorships, collaborations, partnership agreements, and ambassador programmes.Evaluate partnership effectiveness and optimize performance against agreed objectives and KPIs.Foster long-term relationships with agencies, promoters, event organizers, media, and key industry stakeholders.Events & Community EngagementLead the planning and execution of events, brand experiences, community activations, and partnerships from concept through delivery.Manage budgets, project timelines, agency partners, and event logistics to ensure exceptional execution standards.Track, analyze, and report on programme performance and consumer engagement outcomes.Cross-Functional CollaborationPartner closely with marketing, communications, sales, digital, and external stakeholders to maximize campaign effectiveness and audience reach.The Successful ApplicantBachelor's degree in Marketing, Communications, Business, Sports Management, Event Management, or a related discipline.5+ years of experience in partnerships, sponsorships, sports marketing, experiential marketing, lifestyle marketing, community engagement, or event management.Strong understanding of youth culture, sports, music, entertainment, gaming, fitness, or lifestyle communities.Proven experience managing partnerships, talent relationships, sponsorship programmes, and events.Excellent networking, stakeholder management, negotiation, and relationship-building skills.Strong project management capabilities with the ability to manage multiple initiatives simultaneously.Commercially minded with the ability to evaluate performance metrics and ROI.Fluent in English and Cantonese; Mandarin is an advantageous.What's on OfferInterest parties are encouraged to apply.ContactPolly LeongQuote job refJN-102026-7132392Phone number+85225306131Job summaryFunctionMarketingSpecialisationMarketing CommunicationsWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationHong KongJob Type:PermanentConsultant namePolly LeongConsultant phone+85225306131Job ReferenceJN-102026-7132392
