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Senior Regional Marketing Manager (China) - Global FS group

Hong Kong Permanent HK$60,000 - HK$80,000 per month (HK$720,000 - HK$960,000 per year) View Job Description
We are seeking a Senior Regional Marketing professional to lead marketing initiatives for the China market within the financial services industry. The ideal candidate will possess strong expertise in marketing strategies, market research, and campaign management tailored to the region.
  • Own Regional Strategy and P&L
  • Lead Digital Marketing Transformation

About Our Client

Our client is a global financial services group with a strong presence in emerging markets, offering innovative solutions for online trading and investing. They are committed to empowering individuals through technology and expertise, and are now seeking a senior leader to accelerate growth in the Greater China region.

Job Description

As Senior Regional Marketing Manager (China market focus), you will play a critical role in shaping and executing the regional business strategy. Key responsibilities include:

  • Designing and implementing targeted marketing strategies for China and Chinese-speaking markets.
  • Owning the country-level P&L and allocating budgets to achieve commercial goals.
  • Leading cross-functional collaboration with Sales, Product, Compliance, and Partnerships teams.
  • Driving digital marketing initiatives across acquisition, CRM, and funnel optimization.
  • Acting as the internal advocate for the region, providing insights and recommendations to leadership.
  • Overseeing onboarding funnel improvements and ensuring smooth client journeys.
  • Developing strategic plans for 2026 and beyond, ensuring clear business direction.



The Successful Applicant

  • 10+ years of experience in regional marketing or country management roles, with a strong focus on China.
  • Proven ability to deliver measurable business impact and manage P&L.
  • Deep knowledge of digital marketing strategies and tools.
  • Strategic thinker with strong organizational skills and a proactive, business-oriented mindset.
  • Excellent communication and stakeholder management skills.
  • Fluency in Mandarin and English (written and spoken).
  • Experience in financial services or brokerage; crypto background is a plus.
  • Ability to navigate regulatory complexities in China.

What's on Offer

  • A senior leadership role with full ownership of regional strategy and P&L.
  • Opportunity to shape the future of a fast-growing global brand in Greater China.
  • Competitive compensation, discretionary bonus, hybrid working policy, and comprehensive benefits.
  • Career growth in a dynamic, collaborative environment with international exposure.
Contact
Grace Ng
Quote job ref
JN-122025-6901807
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Financial Services
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-122025-6901807

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.