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Senior PR Marketing Manager - U.S. Market

Hong Kong Permanent HK$50,000 - HK$55,000 per month (HK$600,000 - HK$660,000 per year) View Job Description
This role is responsible for building and scaling strategic marketing partnerships across the U.S. market, including influencer networks, PR agencies, media partners, and external marketing vendors. The successful candidate will drive commercial negotiations, optimize partner performance, and maximize ROI for a fast-growing consumer brand.
  • Own high-impact U.S. marketing partnerships with strong market visibility.
  • Shape influencer growth and customer acquisition at global scale.

About Our Client

Our client is a rapidly growing international consumer brand with a strong presence in the U.S. market and a direct-to-consumer business model. With continued investment in brand building and customer acquisition, the company is expanding its global marketing team and seeking an experienced partnerships leader to strengthen its influence across key overseas markets.

Job Description

As a Senior PR Marketing Manager - U.S. Market, your main responsibilities will include:

  • Develop and execute partnership strategies across the U.S. market, focusing on influencer marketing, media relations, PR, and strategic alliances.
  • Build and manage relationships with top-tier influencers, creators, talent agencies, media outlets, and marketing service providers.
  • Lead commercial negotiations, contract discussions, partnership agreements, and performance reviews to ensure optimal business outcomes.
  • Evaluate and onboard external marketing agencies, affiliate platforms, influencer networks, and technology partners.
  • Work closely with internal marketing, brand, creative, e-commerce, and leadership teams to align partnership activities with business objectives.
  • Monitor campaign effectiveness, sales attribution, customer acquisition performance, and overall partnership ROI.
  • Establish vendor governance frameworks, performance scorecards, and partnership evaluation processes.
  • Identify growth opportunities within the U.S. market and provide strategic recommendations to support long-term brand expansion.

The Successful Applicant

A successful Senior PR Marketing Manager - U.S. Market should have:

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • 6+ years of experience in Marketing Partnerships, Influencer Marketing, PR, Business Development, or Strategic Alliances.
  • Mandatory experience managing marketing activities targeting the U.S. market, with a deep understanding of U.S. consumer behaviour, creator ecosystems, and media landscapes.
  • Proven experience working with DTC brands, Shopify-led businesses, or international consumer brands with strong direct-to-consumer operations.
  • Strong network of U.S.-based influencers, creator agencies, PR firms, media contacts, and marketing partners.
  • Demonstrated expertise in vendor selection, agency management, commercial negotiations, and contract management.
  • Highly analytical with the ability to evaluate marketing effectiveness, attribution models, customer acquisition metrics, and partnership ROI.
  • Excellent English communication and stakeholder management skills, with experience collaborating across international markets.
  • Entrepreneurial mindset, strong commercial acumen, and the ability to thrive in a fast-paced growth environment.

What's on Offer

  • Opportunity to shape partnership strategy for a high-growth international DTC brand.
  • Significant ownership and visibility across global marketing initiatives.
  • Direct exposure to the U.S. market and international business expansion.
  • Regional and global career development opportunities.
  • Collaborative, entrepreneurial, and performance-driven culture.
  • Competitive remuneration package with long-term growth potential.
Contact
Amy Dong
Quote job ref
JN-102026-7137448
Phone number
+852 3602 2400

Job summary

Function
Marketing
Specialisation
Public Relations / Corporate Communication
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Amy Dong
Consultant phone
+852 3602 2400
Job Reference
JN-102026-7137448

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.