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Senior Digital Marketing Specialist - B2B Industrial

Kwai Chung Permanent HK$25,000 - HK$36,000 per month (HK$300,000 - HK$432,000 per year) View Job Description
Join a globally recognized industrial technology company as a Senior Digital Marketing Specialist, leading digital initiatives across the Asia Pacific region. You will drive website optimization, marketing automation, SEO performance, WeChat ecosystem growth, Meta, and data-driven marketing strategies that directly support business growth and lead generation.
  • Join a global industrial leader driving digital transformation across Asia.
  • Own regional digital strategy, automation projects, and performance growth.

About Our Client

Our client is a global leader in engineered access hardware and technology solutions, serving a diverse range of industries including industrial equipment, data centers, transportation, healthcare, and electronics. With a strong international presence and continuous investment in digital transformation, the company is enhancing its customer engagement capabilities through advanced digital marketing, marketing automation, CRM integration, and localized digital experiences across the Asia Pacific region.

Job Description

As a Senior Digital Marketing Specialist - B2B Industrial, your main responsibilities will include:

  • Drive digital marketing initiatives across websites, WeChat, and other digital channels.
  • Collaborate with global marketing teams and external agencies to optimize regional websites and digital user experiences.
  • Manage SEO strategies to improve search visibility across Google, Baidu, Naver, Yahoo Japan, and emerging AI-powered search platforms.
  • Develop and implement performance measurement frameworks, dashboards, and reporting processes.
  • Analyze campaign, website, and CRM data to generate actionable business insights.
  • Grow WeChat follower base, engagement metrics, and digital marketing ROI.
  • Support marketing automation initiatives through Salesforce and WeChat integration projects.
  • Drive lead nurturing and customer journey optimization programs.
  • Identify opportunities to improve digital effectiveness through technology adoption and continuous optimization.
  • Manage multiple regional projects while ensuring alignment with business objectives and timelines.

The Successful Applicant

A successful Senior Digital Marketing Specialist - B2B Industrial should have:

  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • Proven experience in developing and executing multi-channel digital marketing strategies.
  • Strong hands-on experience in website management, optimization, and SEO.
  • Knowledge of China digital ecosystem, including WeChat and WeCom.
  • Experience with CRM platforms and marketing automation tools, ideally Salesforce.
  • Familiarity with CMS platforms and digital technology integrations.
  • Strong analytical capability with experience interpreting marketing and performance data.
  • Data-driven mindset with the ability to translate insights into action plans.
  • Excellent project management and stakeholder management skills.
  • Self-motivated, proactive, and comfortable working within a regional and global matrix environment.

What's on Offer

  • Competitive salary and discretionary bonus.
  • Opportunity to work for a well-established multinational market leader.
  • Regional exposure across Asia Pacific markets.
  • Ownership of high-impact digital transformation and automation initiatives.
  • Collaborative global working environment with strong cross-functional engagement.
Contact
Amy Dong
Quote job ref
JN-102026-7129839
Phone number
+852 3602 2400

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Industrial / Manufacturing
Location
Kwai Chung
Job Type:
Permanent
Consultant name
Amy Dong
Consultant phone
+852 3602 2400
Job Reference
JN-102026-7129839

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.