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Head of Marketing HK & TWN | FMCG

Kowloon Permanent View Job Description
This is a high-impact leadership position responsible for driving long-term growth strategy, portfolio development, innovation initiatives and integrated marketing programs across Hong Kong and Taiwan.
  • Opportunity to lead a well-established consumer brand portfolio.
  • High-impact role with responsibility for business growth and innovation.

About Our Client

Our client is a leading multinational FMCG organization with a portfolio of well-established consumer brands across Asia. They are seeking an experienced Head of Marketing to lead business growth, innovation and brand development across multiple markets.

Job Description

Strategic Business & Brand Leadership

  • Develop and execute long-term business growth and brand strategies.
  • Drive portfolio management, product innovation, and commercial growth initiatives.
  • Identify market opportunities and consumer trends to strengthen competitive advantage.
  • Develop and implement strategic plans to achieve revenue and market share objectives.

Integrated Marketing & Consumer Engagement

  • Lead integrated marketing campaigns across traditional, digital, retail, and consumer channels.
  • Oversee product launches, brand activations, and consumer engagement initiatives.
  • Develop customer-centric marketing strategies to drive brand relevance and business growth.
  • Ensure consistent messaging and execution across all touchpoints.

Innovation & Portfolio Management

  • Lead innovation pipeline planning and go-to-market strategies.
  • Partner with cross-functional teams to identify, develop, and commercialize new product opportunities.
  • Drive portfolio optimization and category growth strategies.

Cross-Functional Collaboration

  • Partner closely with Sales, Finance, Supply Chain, R&D, and regional leadership teams to deliver business objectives.
  • Align marketing initiatives with broader organizational priorities and commercial goals.
  • Influence key stakeholders and drive effective cross-functional decision-making.

Team Leadership & Capability Building

  • Lead and develop a high-performing marketing team across multiple markets.
  • Build organizational capabilities and strengthen marketing effectiveness.
  • Foster a culture of collaboration, accountability, and innovation.

Budget & Performance Management

  • Manage marketing investments and ensure optimal return on investment.
  • Monitor business performance, marketing effectiveness, and key financial metrics.
  • Drive data-informed decision-making to maximize commercial outcomes.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related discipline. MBA preferred.
  • Minimum 12 years of FMCG marketing experience with a proven track record of business and brand leadership.
  • Demonstrated experience leading high-performing marketing teams within sizeable organizations.
  • Strong experience in:
    • Brand strategy
    • Portfolio management
    • Product innovation
    • Integrated marketing
    • Consumer engagement
  • Strong commercial acumen and strategic thinking capabilities.
  • Experience across Hong Kong and Taiwan markets is highly desirable.
  • Excellent stakeholder management, communication and leadership skills.
  • Fluent in English, Cantonese and Mandarin.



What's on Offer

Interested candidates are invited to apply for a confidential discussion.

Contact
Polly Leong
Quote job ref
JN-092026-7105350
Phone number
+85225306131

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kowloon
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-092026-7105350

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.