Back to search

Head of Marketing | Artisanal Fragrance Brand

Hong Kong Permanent View Job Description
We are seeking a strategic and commercially driven Head of Marketing - A leadership role for a modern marketer who can connect brand building with measurable business outcomes.
  • Great career advancement in the beauty and fragrance industry in Hong Kong
  • Attractive package

About Our Client

Our client is a globally recognized artisanal fragrance brand with a growing international presence across direct-to-consumer, retail, and e-commerce channels. With a strong focus on creativity, innovation, and consumer experience, the company continues to expand across key markets in Asia and beyond.

Job Description

Brand & Marketing Strategy

  • Develop and execute annual and quarterly marketing strategies, campaign calendars, and budget plans.
  • Define customer segments, campaign objectives, key messaging, channel strategies, and success metrics.
  • Ensure consistency of brand positioning and communications across global and regional markets.
  • Identify growth opportunities through data, consumer insights, and market trends.



Campaigns & Product Launches

  • Lead end-to-end planning and execution of product launches, brand campaigns, activations, and partnership initiatives.
  • Manage campaigns from concept development through execution, optimization, and performance review.
  • Create seamless customer journeys across digital, retail, CRM, and e-commerce touchpoints.



Brand Communications, PR & Influencer Marketing

  • Develop and execute integrated communications strategies across traditional, digital, and social channels.
  • Lead media relations, influencer collaborations, ambassador programmes, and partnership initiatives.
  • Manage agencies and external partners while ensuring quality, efficiency, and commercial effectiveness.
  • Drive thought leadership and brand visibility across key markets.



Content & Brand Storytelling

  • Oversee the creation and development of brand messaging and content across all customertouchpoints, including:
    • Campaign communications
    • Website and landing pages
    • Press materials and media content
    • Social media content
    • Marketing collateral
    • Executive communications
  • Establish and maintain a consistent global brand voice across markets and languages.



Customer Growth & Marketing Performance

  • Define customer acquisition and retention strategies.
  • Partner withCRM, e-commerce, digital, andanalytics teams to drive:
    • Customer acquisition
    • CRM growth
    • Website performance
    • Conversion optimization
    • Marketing effectiveness
  • Monitor campaign performance and optimize investments based on data-driven insights and commercial outcomes.



Leadership & Budget Management

  • Manage annual marketing budgets and campaign investments.
  • Lead agency selection, governance, and performance management.
  • Collaborate closely with cross-functional teams across product, commercial, CRM, digital, e-commerce, and regional marketing functions.
  • Mentor and develop marketing talent within the organization.



The Successful Applicant

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • 10+ years of experience in brand marketing, integrated marketing, communications, or marketing leadership roles.
  • Experience within lifestyle, fashion, luxury, beauty, retail, premium consumer products, or other consumer-focused sectors.
  • Proven track record leading:
    • Brand strategy
    • Integrated marketing campaigns
    • PR and communications
    • Events and experiential activations
    • Influencer and ambassador programmes
    • Digital and performance marketing initiatives
  • Strong commercial acumen with the ability to connect marketing investments to measurable business results.
  • Experience managing agencies, budgets, and cross-functional teams in a global or regional environment.
  • Strong understanding of:
    • CRM and loyalty marketing
    • Customer acquisition
    • Web analytics
    • Marketing attribution
    • Campaign performance measurement
  • Professional fluency in English and Traditional Chinese.
  • Experience leading marketing initiatives across Greater China and Asia-Pacific markets is highly preferred.
  • Experience with direct-to-consumer (DTC), omnichannel, or e-commerce-driven businesses is advantageous.

Candidates with slightly less experience but strong leadership potential will also be considered for a Senior Marketing Manager position.

What's on Offer

Interested candidates are encouraged to apply for a confidential discussion.

Contact
Polly Leong
Quote job ref
JN-092026-7096011
Phone number
+85225306131

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-092026-7096011

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.