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ETF Marketing Manager

Hong Kong Permanent HK$550,000 - HK$600,000 per year View Job Description
This is a unique opportunity for a hands-on ETF marketing professional who combines deep ETF industry knowledge with modern digital marketing expertise, particularly in content creation, short-form video production, social media engagement, and thought leadership development.
  • A reputbale Asian Asset Manager in Hong Kong
  • A strong and growing ETF platform across the region.

About Our Client

Our client is a leading Asian asset manager with a strong and growing ETF platform across the region. As part of its continued expansion, the firm is creating a new, high-impact marketing position that will work directly with the CEO to drive ETF business growth, enhance brand visibility, and strengthen investor engagement.

Job Description

  • Partner directly with the CEO to develop and execute innovative marketing strategies that support ETF business growth, product launches, and brand positioning.
  • Lead end-to-end marketing campaigns for existing and newly launched ETFs, with a strong focus on digital and social channels.
  • Create compelling investment-related content across multiple formats, including videos, short clips, webinars, articles, market commentaries, infographics, and social media posts.
  • Drive the firm's digital presence through channels such as YouTube, LinkedIn, Facebook, and emerging platforms, leveraging analytics to maximize engagement and investor reach.
  • Actively contribute to the development of thought leadership initiatives and market education programs targeting both institutional and retail investors.
  • Support ETF roadshows, webinars, seminars, media activities, and client events across Hong Kong and the broader Asia region.
  • Monitor campaign effectiveness, marketing ROI, digital engagement metrics, and ETF asset growth, providing actionable insights to senior management.
  • Collaborate with external agencies, media partners, influencers, content creators, and distribution platforms to expand brand awareness and market reach.
  • Stay abreast of ETF industry developments, competitor activities, investor trends, and regulatory requirements within Hong Kong and regional markets.

The Successful Applicant

  • 4-8 years of experience in ETF marketing, asset management marketing, capital markets marketing, or related financial services sectors.
  • Demonstrated experience marketing ETFs and a solid understanding of ETF products, investment concepts, financial markets, and the Hong Kong regulatory landscape.
  • Strong content creation capabilities, including video production, video editing, script writing, and short-form content development for digital and social media platforms.
  • Experience building personal-brand, influencer-style, or KOL-led content strategies within financial services is highly preferred.
  • Comfortable appearing in videos, webinars, interviews, podcasts, or investor-facing content as a presenter or content creator.
  • Proven ability to translate complex investment concepts into engaging, investor-friendly content for diverse audiences.
  • Proficiency with video editing and content creation tools, digital marketing platforms, website content management systems, and marketing analytics tools.
  • Strong understanding of social media growth strategies, audience engagement, content distribution, and performance optimization.
  • Entrepreneurial mindset with the ability to build new initiatives from the ground up in a fast-growing environment.
  • Excellent communication and presentation skills in English and Chinese (Cantonese and/or Mandarin).

What's on Offer

  • Newly created strategic role with significant visibility and influence.
  • Direct reporting line to the CEO with exposure to key business decisions.
  • Opportunity to shape and build the ETF marketing function from the ground up
  • Join one of Asia's leading asset management platforms with ambitious growth plans in the ETF space
  • Dynamic, entrepreneurial, and growth-oriented culture with regional exposure.
Contact
Aiko Zhang
Quote job ref
JN-072026-7065458
Phone number
+852 2848 4712

Job summary

Function
Banking & Financial Services
Specialisation
Portfolio / Fund / Asset Manager
What is your area of specialisation?
Financial Services
Location
Hong Kong
Job Type:
Permanent
Consultant name
Aiko Zhang
Consultant phone
+852 2848 4712
Job Reference
JN-072026-7065458

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.