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Associate Director, Global Digital Marketing - Beauty

Hong Kong Permanent HK$65,000 - HK$80,000 per year View Job Description
The Associate Director, Global Digital Marketing & E-Commerce-Beauty Industry will be responsible for accelerating brand awareness, customer acquisition, engagement, retention, and online revenue growth through data-driven marketing initiatives and innovative digital campaigns.
  • Opportunity to shape global marketing strategy.
  • High-growth international business environment.

About Our Client

Our client is a fast-growing international premium beauty and personal care brand. The brand has established a loyal customer base across multiple international markets and is entering an exciting phase of global expansion.

As the business continues to strengthen its digital-first strategy while exploring future retail and omnichannel opportunities, we are seeking an experienced Associate Director, Global Digital Marketing & E-Commerce to join the leadership team.

This role offers a unique opportunity to shape global growth strategies, drive international e-commerce performance, and build meaningful consumer engagement across multiple markets.

Job Description

  • Develop and execute global digital marketing strategies aligned with business growth objectives.
  • Drive customer acquisition, engagement, retention, and conversion across international markets.
  • Identify emerging consumer trends, digital technologies, and platform opportunities to enhance brand competitiveness.
  • Lead online revenue growth across direct-to-consumer and marketplace channels.
  • Develop and optimize customer journeys to improve conversion rates and customer lifetime value.
  • Drive performance across regional marketplaces and social commerce platforms.
  • Partner with commercial teams to build growth plans for both existing and emerging markets.
  • Develop and execute social media strategies across key channels including Instagram, TikTok, Facebook, YouTube, Other relevant platforms
  • Lead content planning and storytelling initiatives that strengthen brand positioning and customer engagement.
  • Ensure all digital content reflects premium brand standards and local market relevance.
  • Oversee content localization across different markets.
  • Build and manage influencer marketing strategies across multiple countries.
  • Establish and maintain strong relationships with KOLs, Industry stakeholders



The Successful Applicant

  • 8+ years of experience in Digital Marketing, E-commerce, Growth Marketing, or Brand Marketing, preferably within beauty, skincare, fragrance, lifestyle, or consumer brands.
  • Proven track record in driving online sales growth, performance marketing, social media, content strategy, and CRM across international markets.
  • Hands-on experience with key platforms including Shopee, TikTok, Meta, Google, Instagram, and influencer/KOL marketing.
  • Strong understanding of e-commerce ecosystems, customer acquisition, conversion optimization, and consumer engagement strategies.
  • Established network of KOLs, agencies, media partners, and industry contacts is highly preferred.
  • Strategic, commercially minded, and data-driven, with excellent stakeholder management and leadership capabilities.
  • Fluent in English; Cantonese and/or Mandarin would be an advantage.

What's on Offer

  • Annual salary range of HKD 65,000 to HKD 80,000.
  • Competitive package tailored to industry standards.



If you are experienced in global marketing and passionate about making an impact in the Beauty industry, we encourage you to apply.

Contact
Amy Dong
Quote job ref
JN-092026-7098878
Phone number
+852 3602 2400

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Amy Dong
Consultant phone
+852 3602 2400
Job Reference
JN-092026-7098878

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.