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Senior PR & Promotions Officer - Real Estate

Kowloon Permanent View Job Description
The Senior PR & Promotions Officer is responsible for driving integrated public relations, advertising and promotional initiatives.
  • Opportunity to work on high-profile property projects.
  • Exposure to large-scale marketing campaigns and brand-building initiatives.

About Our Client

A leading commercial and residential property organization with presence in Hong Kong and the Greater China region.

Job Description

  • Plan, coordinate, and execute integrated advertising, promotional, and public relations campaigns across Hong Kong and Greater China markets.
  • Develop and maintain strong relationships with media partners, journalists, influencers, and external agencies.
  • Organize press conferences, media briefings, property launches, VIP events, and promotional functions.
  • Draft, edit, and distribute press releases, speeches, media materials, and promotional content.
  • Coordinate the production of marketing collateral, including brochures, flyers, banners, event materials, and corporate publications.
  • Oversee the development of multimedia assets such as project videos, digital content, social media creatives, and promotional campaigns.
  • Collaborate with internal stakeholders, designers, production vendors, and external agencies to ensure brand consistency and project delivery.
  • Monitor media coverage, evaluate campaign effectiveness, and prepare performance reports.
  • Support branding, tenant engagement, and customer acquisition initiatives as required.

The Successful Applicant

  • Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related discipline.
  • Minimum 5-6 years of experience in public relations, promotions, event marketing, advertising, corporate communications, or related fields.
  • Proven experience in organizing large-scale events, media functions, and integrated marketing campaigns.
  • Strong media relations and stakeholder management skills.
  • Excellent written and verbal communication skills in English and Chinese.
  • Proficiency in Putonghua is highly preferred.
  • Strong copywriting and content development abilities.
  • Proficient in Microsoft Office applications, including Word, Excel, and PowerPoint.
  • Familiarity with digital marketing, social media platforms, and content management is an advantage.
  • Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.



What's on Offer

We offer competitive remuneration and benefits package.

Contact
Polly Leong
Quote job ref
JN-112026-7145141
Phone number
+85225306131

Job summary

Function
Marketing
Specialisation
Public Relations / Corporate Communication
What is your area of specialisation?
Property
Location
Kowloon
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-112026-7145141

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.