Marketing Director - Retail Hong Kong & Macau

Brand & Consumer Marketing

• Develop and execute integrated marketing strategies to drive brand awareness, customer engagement, traffic, and sales performance.
• Lead multi-channel campaigns across online and offline touchpoints.
• Analyze customer insights, campaign performance, and ROI to optimize marketing effectiveness.
• Partner with premium brands and key stakeholders on co-marketing initiatives and customer engagement programs.

Events & Experiential Marketing

• Plan and execute premium brand activations, VIP experiences, flagship events, and retail campaigns.
• Manage end-to-end event delivery, including budgeting, agency management, logistics, execution, and post-campaign evaluation.
• Build and maintain strong relationships with event agencies, PR partners, and creative vendors.

Strategic Partnerships

• Develop partnerships with commercial, hospitality, lifestyle, tourism, and payment ecosystem partners.
• Drive collaborative marketing programs that increase customer acquisition, spending, and brand visibility.
• Identify new partnership opportunities to support business growth and enhance customer experience.

Visual Merchandising & Retail Marketing

• Oversee visual merchandising strategy to ensure premium in-store experiences.
• Collaborate closely with retail operations and merchandising teams to enhance customer journeys and maximize commercial opportunities.
• Ensure consistency in campaign execution and brand presentation across all locations.

Leadership & Budget Management

• Lead, coach, and develop a high-performing marketing team.
• Manage the regional marketing budget and ensure effective allocation of resources.
• Work cross-functionally with commercial, retail, digital, and operations teams to achieve business objectives.
• Monitor performance against key commercial and marketing KPIs.