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Head of Brand & Content | Fintech

Kowloon Permanent View Job Description
This is a high-impact leadership role for a strategic and hands-on brand professional who is passionate about storytelling, content, communications and brand building.
  • Opportunity to shape and elevate a high-growth brand.
  • High-impact regional role with broad ownership.

About Our Client

Our client is a fast-growing technology and financial services platform that is transforming how businesses access funding and growth solutions. As the organization continues to scale, they are seeking an experienced Head of Brand & Content to lead brand development, corporate communications, content strategy, and thought leadership initiatives across the business.

Job Description

Brand Strategy & Leadership

  • Lead the development and evolution of the company's brand strategy and positioning.
  • Ensure consistency of brand identity, messaging, tone of voice, and visual standards across all channels and markets.
  • Act as the steward of the company's brand and communications framework.

Content & Storytelling

  • Develop and oversee content strategies across marketing, corporate communications, investor communications, thought leadership, and internal communications.
  • Create compelling narratives that strengthen brand awareness, engagement, and trust.
  • Drive best-in-class content development across multiple platforms and audiences

Corporate Communications & Public Relations

  • Develop and execute communications and PR strategies to increase visibility and strengthen stakeholder engagement.
  • Build relationships with media, industry stakeholders, and strategic partners.
  • Support executive communications, thought leadership programmes, and corporate reputation initiatives.

Cross-Functional Collaboration

  • Partner closely with Marketing, Product, HR, Legal, and senior leadership teams to deliver strategic communications and business initiatives.
  • Ensure consistent messaging and alignment across business units and functions.

Agency & Vendor Management

  • Lead relationships with PR, creative, content, and media agencies.
  • Manage external partners to ensure high-quality execution and brand consistency.
  • Drive accountability, performance, and efficiency across agency partnerships.

Innovation & Performance

  • Leverage emerging technologies, AI tools, and data-driven insights to enhance content creation and communication effectiveness.
  • Track and evaluate brand and content performance through meaningful KPIs and business metrics.
  • Use performance data to continuously improve communications effectiveness and business impact.

Leadership & Team Development

  • Build, mentor, and lead a high-performing Brand & Content team.
  • Foster a culture of creativity, accountability, collaboration, and continuous improvement.
  • Develop talent capabilities and strengthen organizational marketing excellence.



The Successful Applicant

  • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related discipline.
  • Minimum 10 years of experience in:
    • Brand Marketing
    • Corporate Communications
    • Content Marketing
    • Public Relations
    • Strategic Communications
  • Proven experience leading brand, content, or communications functions within a fast-paced environment.
  • Strong track record of building successful brand and content strategies that drive measurable business outcomes.
  • Experience managing agencies, vendors, and external partners.
  • Exceptional writing, storytelling, editing, and presentation skills.
  • Strong leadership, stakeholder management, and cross-functional collaboration capabilities.
  • Deep understanding of:
    • Digital marketing
    • Social media
    • Thought leadership
    • Corporate communications
    • Content strategy
  • Experience working with AI tools and emerging marketing technologies is highly desirable.
  • Fluent in English and Chinese (Cantonese and/or Mandarin).



What's on Offer

Interested candidates are invited to apply for a confidential discussion.

Contact
Polly Leong
Quote job ref
JN-092026-7105398
Phone number
+85225306131

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Financial Services
Location
Kowloon
Job Type:
Permanent
Consultant name
Polly Leong
Consultant phone
+85225306131
Job Reference
JN-092026-7105398

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.