Senior Marketing Manager - Luxury Beauty/Lifestyle

Hong Kong Permanent HK$55,000 - HK$65,000 per month (HK$660,000 - HK$780,000 per year)
  • Strategic Leadership Role
  • Brand Planning and Management

About Our Client

Our client is a European-based luxury lifestyle and beauty brand with a prominent presence globally. To cope with the company's expansion and market demands, they are now looking for a Senior Marketing Manager to join the team to oversee Hong Kong & Macau markets.

Job Description

The Senior Marketing Manager will lead a team of 3 to oversee the brand marketing and will act as the main liaison between the local team and Headquarter marketing team.

  • Creating the 360-marketing plan that aligns with the strategic objectives established by the HQ and local GM.
  • Ensuring the successful launch of new products while adhering to brand standards, collaborating with the Retail and Training teams to execute campaigns and provide product reviews, and offering constructive feedback.
  • Responsible for budget control and accountable for pricing and forecasting.
  • Leading the CRM revamp projects and developing CRM strategies to improve customer journeys and drive acquisition, retention, and reactivation.
  • Building and enhancing brand awareness and elevating the brand image in line with the brand's DNA.
  • Managing local PR, Digital Marketing, and Social Media agencies and improving brand performance through KPI reporting.
  • Identifying partnership opportunities and maintaining strong relationships with retailers.

The Successful Applicant

The company is looking for a talent who is passionate in luxury and beauty business and has a strong affinity with the brand. The successful candidate should have a bachelor's degree of Marketing, Business Administration or relevant disciplines, with a minimum of 8-10 years of brand marketing and communications experience.

Good understanding of Hong Kong & Macau retail environment is highly preferred. Excellent written and spoken English and Chinese is required.

What's on Offer

The company offers a competitive salary package and a promising career path in an international environment.

Grace Ng
Quote job ref
Phone number
+852 3412 4862

Job summary

General Management
Hong Kong
Job Type:
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.