Senior Marketing Manager / Lead (Property)

We are seeking an experienced and strategic Marketing Leader (Leasing) to lead the full spectrum of marketing across a diverse property portfolio. This role plays a critical part in driving consumer traffic, engagement, dwell time, and sales uplift.

Working closely with Leasing, Operations, Asset Management, and Retailer Partnerships, this position ensures the marketing function supports commercial goals, strengthens asset competitiveness, and delivers impactful tenant and customer experiences.Key Responsibilities1. Strategy & Portfolio Marketing Leadership

• Develop and lead the integrated B2B leasing marketing strategy and B2C consumer marketing strategy, aligned with portfolio priorities and leasing pipelines.
• Build clear asset and category positioning (F&B, fashion, lifestyle, wellness, entertainment) to attract the right tenants and drive consumer relevance.
• Create compelling landlord/asset narratives, leasing decks, prospecting tools, and co-marketing propositions that support leasing activation.

2. Tenant Acquisition, Lead Generation & Category Growth

• Drive tenant lead-generation programs through industry partnerships, content, events, and collaboration with brokers and agencies.
• Support leasing negotiations with market insights and data (visitor traffic, trade-area trends, shopper profiles, category benchmarks).
• Develop and manage retailer on-boarding and launch activation frameworks to accelerate store ramp-up and sales readiness.

3. Consumer Marketing, Traffic & Engagement

• Lead omni-channel brand, seasonal, and tactical campaigns across digital, social, CRM, PR, OOH, and on-mall activations.
• Drive visitor traffic, conversion, and sales uplift through precise segmentation, targeted content, and retailer-driven offers.
• Strengthen loyalty and CRM initiatives that build ongoing shopper engagement and support retailers.

4. Communications & Stakeholder Engagement

• Lead leasing-focused PR and communications highlighting retailer success stories, asset enhancements, and community/ESG impact.
• Partner closely with Leasing, Operations, Asset Management, and external agencies to ensure alignment and delivery excellence.
• Mentor and develop a multi-disciplinary team across marketing, digital, CRM, branding, partnerships, and events.
• Provide guidance on market opportunities, shopper behaviors, and category demand to support leasing strategy.
• Ensure marketing KPIs and campaign results are communicated clearly to leasing and senior leadership.