Senior Digital Marketing Manager (Middle East & South Asia)

This travel services provider is looking for an experienced Senior Digital Marketing Manager to lead the digital marketing strategies and initiatives across the South Asia and Middle East markets, coordinating with branch offices in India and the UAE.

In this role, you will be responsible for crafting and executing comprehensive digital marketing plans that resonate with these diverse regions. You will maintain stringent control over our digital and social marketing budgets, constantly staying updated with the latest digital trends and social media landscapes to refine and enhance our marketing strategies.

Your role will involve devising and launching promotional campaigns and ensure the company's messages can get across to target audience in the crowded market. You will drive reach, visibility, and engagement, maximizing both effectiveness and cost efficiencies. Innovation will be at the forefront of your efforts, as you seek to establish impactful regional and in-market brand partnerships and alliances. This includes collaborating with new-age media and content creators, and undertaking influencer marketing to attract affluent travelers and digital natives who find travel inspiration through social media.

You will also be responsible for building compelling content on our corporate website to boost consumer usage and page views. Managing in-market social pages, you will aim to create and grow a sizable fan base through engaging consumer programs, fostering a vibrant online community.