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(Senior) Digital Marketing Executive - Lifestyle brand/Luxury

Hong Kong Permanent HK$22,000 - HK$30,000 per month (HK$264,000 - HK$360,000 per year) View Job Description
We are seeking a Senior Digital Marketing Executive to drive impactful online marketing strategies and enhance brand presence in the luxury industry. This role offers an excellent opportunity to work on diverse campaigns and develop innovative solutions to achieve business goals.
  • Manage social media platforms and digital campaigns across channels.
  • Develop creative campaigns, analyze performance, and support coordination.

About Our Client

Our client is a well‑established premium lifestyle brand with a strong retail presence in Hong Kong. Known for its craftsmanship and elevated customer experience, the brand is expanding its digital footprint and strengthening online engagement. To support this growth, the team is seeking a Senior Digital Marketing Executive to drive digital brand visibility, elevate content strategy, and lead multi‑platform social and digital initiatives.

Job Description

As the Senior Digital Marketing Executive, you will play a critical role in driving brand exposure and digital growth. Your responsibilities will include:

  • Leading content creation and social media management across Little Red Book (Xiaohongshu), WeChat, Facebook, and Instagram-from daily updates to campaign storytelling and visual/creative production.
  • Developing festive, thematic, and brand‑building digital campaigns that strengthen brand image and support commercial objectives.
  • Tracking, analyzing, and reporting digital campaign performance to optimize reach, engagement, and conversion results.
  • Keeping abreast of digital trends, platform best practices, and competitive insights to ensure continuous innovation.
  • Supporting website content development and enhancements to improve user experience and brand consistency.
  • Coordinating KOL/Influencer collaborations, media plans, and cross‑channel marketing activities.

The Successful Applicant

  • minimum 3 years of experience in digital marketing, social media strategy, or content development within a consumer or lifestyle‑driven brand.
  • Mandatory experience in content creation and hands‑on management of Little Red Book (Xiaohongshu), WeChat, Facebook and Instagram.
  • Strong creativity and storytelling ability, with a sharp eye for visual presentation and brand identity.
  • Solid analytical skills with the ability to interpret performance data and generate insights for optimization.
  • A proactive, collaborative, and agile mindset with strong ownership of projects.

What's on Offer

  • Competitive salary package including double pay and discretionary bonus
  • Opportunity to work in a reputable company within the retail industry.
  • Collaborative and supportive work environment.
Contact
Grace Ng
Quote job ref
JN-012026-6931363
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-012026-6931363

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.