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Regional Wine Sales Manager - APAC (Wine Industry)

Hong Kong Permanent HK$40,000 - HK$55,000 per month (HK$480,000 - HK$660,000 per year) View Job Description
Prestigious and globally recognized wine companyRegional APAC markets and to develop a network of distributors
  • Prestigious and globally recognized wine company
  • Regional APAC markets and to develop a network of distributors

About Our Client

Our client, a prestigious and globally recognized wine company, is seeking an experienced and results-driven Regional Sales Manager to strengthen its presence across Asia region, with a particular focus on the South East Asia, especially Thai market. This role is ideal for a candidate with a proven track record in managing wine or premium beverage distribution networks and driving growth in diverse markets.

Job Description

As the Regional Sales Manager, you will be responsible for:

  • Developing and managing distributor and importer networks across Asia, with strong emphasis on Thailand, Singapore, Vietnam, Malaysia, Indonesia, Cambodia, Laos, Australia, New Zealand, Sri Lanka, and more.
  • Driving sales performance and achieving revenue targets through strategic planning and execution.
  • Building strong relationships with distributors, retailers, and key accounts to ensure brand visibility and portfolio growth.
  • Identifying new business opportunities and expanding market share in premium wine segments.
  • Collaborating with cross-functional teams to implement promotional programs and ensure compliance with local regulations.
  • Monitoring market trends and competitor activity to inform strategic decisions.



The Successful Applicant

  • Minimum 5+ years of sales management experience in the wine or alcoholic beverage industry.
  • Proven experience in managing wine or premium beverage distribution across multiple Asian markets, with strong expertise in Thailand.
  • Established network of distributors and key accounts in the region.
  • Strong commercial acumen and ability to develop effective go-to-market strategies.
  • Excellent negotiation and relationship-building skills.
  • Passion for wine and ideally professional wine training (WSET Level 2 or above).
  • Proficiency in any major Asian language an advantage, especially Chinese, Japanese or Korean.
  • Ability to travel extensively across the region.



What's on Offer

This is an exciting opportunity to join a leading wine brand and play a pivotal role in its growth across Asia. The company offers a competitive salary package and excellent benefits.

Contact
Ms. Chan
Quote job ref
JN-112025-6891992
Phone number
+852 3412 4861

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Ms. Chan
Consultant phone
+852 3412 4861
Job Reference
JN-112025-6891992

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.