Regional Strategic Marketing Lead (Hong Kong-based)

Hong Kong Permanent
  • Managing Marketing Strategy across Portfolios
  • High Profile Position

About Our Client

Our client is a premium luxury service provider and they are constantly looking to strengthen marketing function. They are looking for a strategic marketing lead to oversee and align the regional marketing strategy across countries and portfolios.

Job Description

Reporting to the regional business director, this role will lead a small yet effective regional team overseeing the tactical marketing activities at regional level. Working closely with local marketing as well as BU marketing team, you will be the key driver on aligning the overall marketing strategies with key objectives in building strong brand awareness and driving customer acquisition and hence engagement. You will also be tasked to help build the marketing/branding campaigns for a newly established BU too.

The Successful Applicant

To qualify, you need to have wide Asia Pacific (including Greater China) experience. Prior premium products/FMCG/b2c marketing experience is a must while you should be comfortable working with different teams to drive marketing activities at strategic/tactical level without necessarily being hands-on. Strong digital marketing exposure is a strong plus while advertising/branding/management consultancy firm training is a big plus.

What's on Offer

This role is a high level strategic marketing role that you will be tasked to drive marketing across a wide portfolio including some new BUs.

Gabriel Nam
Quote job ref
Phone number
+65 6541 9924

Job summary

Analysis & Planning
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Hong Kong
Job Type:
Consultant name
Gabriel Nam
Consultant phone
+65 6541 9924
Job Reference