Regional Digital Marketing Manager -Aqusition & Lead Generation
Global 1st educational firm
APAC Regional role
About Our Client
My client is one of the market leaders in the educational consultancy industry with more than 50 years of experience. They are currently looking for a Regional Digital Marketing Manager to establish a digital new team in Hong Kong and further expand their business in Hong Kong and other emerging markets in APAC. The Regional Digital Marketing Manager will oversee acquisition marketing in a high-growth environment using a full marketing mix, including search, social, affiliate and display.
You will be responsible for defining and delivering the paid channel strategy, with accountability for the budgets for all paid channels (PPC , Programmatic, Affiliates, and Paid Social channels). You will take ownership of tracking and reporting on campaigns and provide accurate weekly, monthly and ad hoc reporting including commentary and recommendations. Apart from that, you will be working closely with the Sales Team to assess the qualities of the leads and to review business performance.
The Successful Applicant
The idea candidate for this position would be a self-starter who proactively identifies and solves problems and continuously seeks ways to move the growth function forward. Previous expereinces in growing digital acquisition and generating leads are highly valued for this position. For candidates who have experience in ecommerce, online travel retail and insurance companies with a track record of sales revenue are encouraged to apply for this position.
What's on Offer
You will be offered an exciting opportunity working with a steep learning curve and exposure across different industries. Also, an attractive salary package with bonus, job stability and great staff medical benefit.