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PR and Social Media Manager - Global beauty brand

Hong Kong Permanent HK$35,000 - HK$45,000 per month (HK$420,000 - HK$540,000 per year) View Job Description
We are seeking a skilled PR, Event and Social Media Manager to lead strategic communications and online engagement within the FMCG/Retail industry. This role focuses on developing impactful campaigns and fostering brand awareness through creative storytelling and innovative social media strategies.
  • Lead the full PR, event, social media, and influencer strategy.
  • Drive creative content development and community engagement across platforms.

About Our Client

Our client is a global beauty brand with a strong presence across Asia and Europe, known for its commitment to high-quality products and strong storytelling. The Hong Kong and Macau teams work closely with international communication hubs to elevate brand awareness, amplify digital impact, and deliver cohesive cross-market campaigns. This is an exciting opportunity to join a dynamic, international environment focused on innovation, community building, and digital excellence.

Job Description

  • Develop and deploy local PR strategies and key messages aligned with business goals.
  • Plan and execute PR tactics including media interviews, press releases, and speaking opportunities.
  • Build and activate databases of influencers, content creators, and journalists.
  • Lead the creation of brand content across social, e-commerce, and advertising channels, following guidelines from regional teams.
  • Grow and engage the brand community across Instagram, Facebook, and Threads.
  • Organize press and influencer events, local trips, and international brand visits.
  • Collaborate with Sales and e-Commerce teams on media planning.
  • Oversee digital communications, including web presence, video production, and photo shoots.
  • Track and manage PR budgets.
  • Build and maintain media and influencer relationships.
  • Support media award entries and amplify results across teams.
  • Monitor social trends, track metrics, and produce performance reports.
  • Develop strategic partnerships, sponsorships, and long-term collaborations with major and emerging organizations.

The Successful Applicant

  • A degree in Marketing, Communications, Public Relations, or a related field.
  • at least 5 years of experinece in Beauty/FMCG/Retail industry.
  • Proven expertise in managing PR, Event and Social Media campaigns.
  • Excellent written and verbal communication skills in English and Chinese.
  • A strong network of media, influencers, VIPs and makeup artists.
  • Proficiency in social media management tools and analytics platforms.
  • Creative problem-solving skills and the ability to work well under pressure.
  • A strategic mindset with a focus on achieving measurable results.

What's on Offer

  • A high impact communications role within a global beauty environment.
  • Ownership of PR, influencer, and digital strategy for Hong Kong & Macau markets.
  • A creative and collaborative culture with high visibility and regional influence.
Contact
Grace Ng
Quote job ref
JN-032026-6981426
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-032026-6981426

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.