Back to search

Marketing Manager (Trade marketing & VM) - Beauty & lifestyle

Hong Kong Permanent HK$40,000 - HK$50,000 per month (HK$480,000 - HK$600,000 per year) View Job Description
As a Marketing Manager specializing in Trade Marketing and Visual Merchandising, you will play a pivotal role in driving brand visibility and consumer engagement. This position requires a strategic mindset and expertise in managing marketing campaigns and retail activations.
  • Lead and execute trade marketing and retail activation to drive brand growth.
  • Opportunity for regional exposure and work closely with global stakeholders.

About Our Client

Our client is a well-established international premium beauty and lifestyle group with a strong global footprint and a fast-growing presence in Asia. Known for its distinctive brand DNA and innovative product portfolio, the company operates across selective retail, specialty stores, and e-commerce, and places strong emphasis on brand storytelling, in-store excellence, and consumer-centric execution.

Job Description

Reporting directly to the General Manager, this role will lead local marketing initiatives to drive brand growth and commercial performance across Hong Kong and Macau.

  • Marketing Strategy & Insights
    • Develop compelling local marketing strategies and messages for core products and new launches.
    • Analyse sales performance, market trends, and consumer insights to refine local product and activation strategies.
    • Track competitors and shopper behaviour, sharing actionable insights with regional teams.
  • Brand & Creative Excellence
    • Localise regional and global creative assets for the local market, working closely with internal teams and external agencies.
    • Ensure strong brand consistency across campaigns, product pages, visuals, and retail touchpoints.
    • Lead visual merchandising guidelines, planograms, POS materials, and window displays to elevate in-store experience.
  • Campaign Activation & Trade Marketing
    • Own 360° campaign activation, aligning sales, education, PR, retail, and e-commerce.
    • Design and execute trade marketing programs, retail animations, pop-ups, and consumer events.
    • Partner with sales teams to create tailored promotions that drive traffic and conversion across offline and online channels.
  • Stakeholder Management & Performance Tracking
    • Present marketing plans to key retail partners and shopping malls.
    • Track sell-out performance and ROI of marketing initiatives, benchmarking vs. competitors.
    • Manage the marketing budget with strong cost control and efficiency.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • Minimum 5 years' experience in trade, product, or brand marketing, preferably within FMCG, beauty or retail.
  • Strong analytical and presentation skills with proficiency in PowerPoint and Excel.
  • Creative mindset with an eye for aesthetics and consumer experience.
  • Results-driven, detail-oriented, highly organised, and comfortable in a fast-paced environment.
  • Strong communication and stakeholder management skills.
  • Entrepreneurial, proactive, and collaborative team player.
  • Fluent in Cantonese, English, and Mandarin; French proficiency is an advantage.

What's on Offer

  • A rare opportunity to take ownership of a premium brand's marketing agenda in a key market.
  • Exposure to regional and global teams within an international organisation.
  • Dynamic, entrepreneurial working culture with room for impact and professional growth.
  • Competitive remuneration and benefits package.
Contact
Grace Ng
Quote job ref
JN-042026-6998733
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-042026-6998733

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.