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Marketing Manager - Luxury lifestyle brand

Hong Kong Permanent View Job Description
This role requires a strategic thinker with strong leadership capabilities, a deep understanding of luxury brand marketing, and a proven track record in CRM, event management, and brand development. You will play a key role in shaping the brand's identity, driving customer engagement, and aligning marketing strategies with business objectives.
  • Integrated marketing & Campaign management
  • Growing business across Asia

About Our Client

Our client is a leading luxury lifestyle brand specializing in exclusive distribution of premium products across Asia Pacific region. They are now looking for a Marketing Manager to join their dynamic team in Hong Kong.

Job Description

  1. Strategic CRM & Loyalty Program Leadership:
  • Lead the development and execution of regional CRM strategies and loyalty programs.
  • Analyze customer data to drive segmentation, personalization, and retention strategies.
  • Oversee system enhancements and ensure seamless customer experience across touchpoints.
  • Build strategic partnerships to enhance program value and customer engagement.
  1. Integrated Marketing & Campaign Management
  • Plan and execute multi-channel marketing campaigns (digital, social, in-store, PR).
  • Collaborate with internal stakeholders and external agencies to ensure brand consistency and campaign effectiveness.
  • Monitor KPIs and ROI, providing actionable insights for continuous improvement.
  1. Event Strategy & Execution
  • Lead the planning and execution of high-profile events, activations, and brand collaborations.
  • Cultivate relationships with luxury partners and vendors to enhance brand prestige.
  • Ensure events align with brand positioning and deliver exceptional customer experiences.
  1. Brand Management & Content Oversight
  • Define and uphold the brand's visual and verbal identity across all platforms.
  • Supervise the creation of bilingual marketing materials, including EDMs, brochures, presentations, and digital content.
  • Oversee social media strategy, content calendar, and community engagement.
  1. Budget & Team Management
  • Manage marketing budgets, ensuring cost efficiency and alignment with strategic goals.
  • Mentor and guide junior marketing team members, fostering a collaborative and high-performance culture.
  1. Cross-Functional Collaboration
  • Work closely with retail, operations, and warehouse teams to ensure marketing initiatives support business needs.
  • Lead cross-departmental projects and contribute to company-wide strategic planning.

The Successful Applicant

  • Bachelor's degree in Marketing, Communications, Business, or related field. 8+ years of progressive experience in marketing, preferably in luxury retail, FMCG, or lifestyle brands.
  • Proven experience in CRM, loyalty programs, and customer lifecycle management.
  • Strong leadership, project management, and stakeholder engagement skills. Excellent command of English and Chinese (Cantonese and Mandarin);
  • Strong writing and presentation skills.
  • Proficient in digital marketing tools, CRM platforms, and social media analytics.
  • Creative, analytical, and results-driven with a passion for brand storytelling.

What's on Offer

The company offers a competitive salary package and a promising career path with global exposure for high potential candidates.

Contact
Grace Ng
Quote job ref
JN-062025-6767912
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-062025-6767912

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.