Save Job Back to Search Job Description Summary Similar JobsApplying TradFi (traditional finance) in DeFi (decentralized finance)Seeking for 5+ years of experience FS marketing (content, digital engagement)About Our ClientOur client is an established financial institution which is starting a new products featuring Web3, blockchain, and cryptocurrency. The Marketing Manager will create compelling narratives for various channels and execute multi-channel marketing activities (including digital marketing, social media, and PR).Job DescriptionAs the Marketing Manager, you will develop and execute a comprehensive marketing strategy to enhance brand and product awareness among blockchain-savvy audiences and the general public. You will manage and update the firm's content communications channels including websites, blog posts, newsletters, and social media platforms, and apply analytics tools to track performances of these channels. You will also craft engaging contents in forms of articles, videos, infographics, and interactive posts, as well as materials for media including press release and media pitches. Additionally, your responsibility will include monitoring industry trends and identifying opportunities to gain media exposure. The Successful ApplicantThis position requires at least 5 years of marketing experience, preferably in financial services (e.g. asset management, banking, fintech, payments, etc). The candidate should bring forth expertise in researching, writing, and editing engaging content independently, as well as securing media coverage for the firm in financial media outlets. Familiarity with Web3, blockchain, and decentralized finance concepts and terminology is a must. Besides being exceptional in written and verbal communication English and Chinese, the candidates are expected to be skillful in project management, content management system.What's on OfferThis company offers a hybrid work arrangement. Candidates are not expected to be present in the Hong Kong office on all working days. This pioneering position also offers an opportunity to shape the product's communications, marketing, and branding strategies.ContactAnthony LauQuote job refJN-032025-6689647Phone number+852 3412 4851Job summaryFunctionMarketingSpecialisationPublic Relations / Corporate CommunicationWhat is your area of specialisation?Financial ServicesLocationHong KongJob Type:PermanentConsultant nameAnthony LauConsultant phone+852 3412 4851Job ReferenceJN-032025-6689647
