Marketing Director - Retail Brand

About the role:

Strategic Business Development & Market Expansion

• Guide market research and competitive analysis to shape the company's strategic direction
• Assist senior leadership in setting priorities, creating market entry strategies (including PRC), and executing growth roadmaps
• Identify, evaluate, and negotiate high-impact partnerships and collaborations
• Build new business channels and explore cross-industry alliances to increase market reach and revenue

Partnership Development & Strategic Alliances

• Cultivate and maintain key partnerships with complementary brands, distributors, and platforms
• Structure joint ventures, co-branded campaigns, and retail collaborations to enhance visibility and engagement
• Lead cross-functional execution of partnership initiatives, ensuring internal alignment and partner satisfaction
• Monitor performance and ROI of strategic partnerships, optimising value creation and customer experience

Marketing Leadership & Brand Strategy

• Define and implement marketing strategies aligned with the company's vision and business goals
• Lead all brand positioning efforts, ensuring consistent messaging across digital and offline channels
• Guide new product launches with image and design input, ensuring alignment with brand ethos
• lead a sizable marketing team and oversee the planning and execution of all marketing programs including PR, digital, CRM, and events

Departmental Oversight & Operational Excellence

• Supervise the Marketing Department (6-7 team members) to execute campaigns efficiently and effectively
• Recruit, develop, and appraise individual staff while fostering a collaborative and high-performance team culture
• Prepare and manage the annual marketing budget, ensuring smart resource deployment and ROI tracking
• Implement and maintain robust internal controls for all departmental processes, including risk assessments and financial oversight