Marketing Director (Electronic Component / B2B Platform)
US Multinational Company
About Our Client
Our client is a B2B electronic component platform that allows manufacturers to efficiently find parts for their own product design and production.
As the Marketing Director, you will devise marketing strategy to help the company penetrating the Greater China market, draft a business growth plan and build up the APAC marketing team from the ground up.
You will also lead the marketing team to do the following:
- Generate and monitor leads
- Automate online marketing process
- Provide web traffic analytics
- Drive SEO and SEM campaigns
- Track marketing budget ROI and analyse market data
- Develop content and localize marketing materials for the Greater China market
- Organize trade shows and events
The Successful Applicant
The qualified candidate should have a bachelor's degree in business or other related fields and 10+ years of marketing experience in B2B electronic component online platform. Experiences and knowledge in Chinese social media and online platform is a must. Ability to communicate in written English and Chinese are required. To communicate with China-based manufacturers, spoken Mandarin is an advantage.
What's on Offer
- Competitive company in the market
- US-based company with ambitious expansion plan in APAC
- Innovative, creative and dynamic team