Marketing Communications Manager - Ecommerce, Group Level

Hong Kong Permanent HK$50,000 - HK$60,000 per month (HK$600,000 - HK$720,000 per year)
  • Experience in brand building
  • 5+ years of experience

About Our Client

Our client is a leading ecommerce market place specializing in various types of consumer products. They are dedicated to providing exceptional customer experiences and delivering high-quality products/services. As they continue to grow and expand, they are seeking a talented and experienced Marketing Communications Manager to join their dynamic team.

Job Description

  • Develop and implement group-level brand strategies: Define and execute brand strategies that align with the company's overall goals and objectives. Collaborate with key stakeholders to establish a unified brand identity and positioning for the entire organization. Ensure consistent brand representation across all ecommerce channels.

  • Create compelling brand messaging: Develop clear and impactful brand messaging that resonates with the target audience. Craft compelling narratives and value propositions that communicate the unique selling points of our products/services. Ensure brand messaging is consistent across all external communications, including website content, social media, advertising, and PR materials.

  • Execute integrated marketing campaigns: Plan and execute marketing campaigns across various online channels, including email marketing, social media, influencer partnerships, and paid advertising. Collaborate with internal teams and external partners to create engaging content, design assets, and promotions that align with the brand strategy and drive customer engagement.

  • Monitor brand performance and metrics: Track and analyze brand performance metrics, including brand awareness, customer sentiment, and ecommerce sales. Utilize data and analytics to measure the effectiveness of marketing campaigns, identify areas for improvement, and make data-driven recommendations to optimize brand performance.

  • Collaborate with cross-functional teams: Work closely with internal teams such as product management, ecommerce operations, and customer service to ensure brand consistency and alignment across all touchpoints. Provide guidance and support to internal stakeholders on brand guidelines, messaging, and positioning. Collaborate with external agencies and partners to ensure brand consistency in all external communications.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • 8+ years of experience in brand marketing in the ecommerce industry
  • Proven track record of developing and executing successful brand marketing campaigns.
  • Strong strategic thinking and ability to align brand strategies at the group level.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
  • Proficiency in digital marketing tools and platforms.
  • Knowledge of ecommerce trends and best practices.

What's on Offer

  • Exposure in managing various markets
  • MNC working culture
  • Flexible work arrangement
  • Freindly working culture
  • Fast track promotion opportunities
Stephanie Kwan
Quote job ref
Phone number
+852 3602 2443

Job summary

Marketing Communications
FMCG (Fast Moving Consumer Goods)
Hong Kong
Job Type:
Consultant name
Stephanie Kwan
Consultant phone
+852 3602 2443
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.