Head of Marketing & Communications (Government Body)

The Head of Marketing & Communications is responsible for devising and executing corporate branding strategies to ensure a strong and consistent brand presence across all communication platforms. As the functional leader, the Director will oversee corporate communication standards by establishing guidelines to maintain a cohesive and professional brand image.A core element of the role is to support senior executives in their communications, including social media content generation, speeches, media coordination, and multimedia assets. You will manage relationships with media outlets and journalists, overseeing external media services like PR agencies and media monitoring. The position requires developing key messages, ensuring consistent communication across stakeholders, and identifying sponsorship opportunities aligned with the organization's goals. You will develop protocols and manage official visits involving government officials and industry stakeholders, as well as occasionally large events and crisis responses.To enhance the organization's brand profile, the Director will lead the Digital Marketing team to optimize of digital marketing performance through social media, content marketing, online advertising, and data analytics.You will carry out the above duties through leveraging the department's staff, which is divided into teams including corporate communications, media relations, marketing & branding, corporate social responsibilities (CSR), etc.