Head of Analytics (CRM)

Hong Kong Permanent
  • Large conglomerate
  • Customer Analytics & Insights

About Our Client

Our client is a large pan-Asia conglomerate. To cope with the business growth, they are hiring a Head of Analytics to lead a team of 10 to drive the loyalty program's data analytics strategy and roadmap, perform segmentation, able to talk businesses, enable a centralized self-service data hub and data-driven culture.

Job Description

  • Lead The Loyalty Program's data analytic roadmap by driving "CRM strategy, data usage and capability"
  • Develop CRM segmentation and analysis to understand customers' behavior in order to drive better strategy and targeting to achieve business results for the shopping malls under the dynamic business environment
  • Set the strategic focus and KPIs with effective measurement for the loyalty program to ensure profitability growth and deepened customer relationship
  • Roll out Tableau dashboard to increase availability and adoption of data in daily planning for the teams in loyalty program as well as shopping malls
  • Pioneer customer insights function by implementing tools to conduct customer survey and focus group to collect feedback from loyalty members to improve the program's offerings
  • Drive improvement in data warehouse through ingestion of new data source, development of more efficient data pipeline, and building the capabilities for automation and machine learning
  • Report to CEO and lead a team of 10 data analysts & data engineers to grow data culture and customer centricity
  • Translate data analytic and customer insights into strategies for C-suite stakeholders to make business decisions

The Successful Applicant

  • Bachelor in Information Management, Statistics, Business Administration or relevant disciplines
  • 10+ years experience in Customer Data Analytics
  • Hands on with SQL, Python, Tableau etc.; Capable in building models that can understand and predict customer behavior is a plus
  • Strong in leading data analytics roadmap and strategy, setting measurable KPIs for large loyalty programs
  • Strong in team leadership across data engineers, analysts etc on customer analytics and modelling, marketing intelligence, segmentation
  • Strong in business acumen, able to talk businesses using data; Strong in data storytelling to business heads and C-Levels (especially for marketing) for actionable strategies
  • Strong in driving data/ BI projects
  • Strong in building , governing and sustaining a centralized data hub to facilitate business heads across revenue streams and geographical areas to access data in a self-service way
  • Retail/ Property/ Hospitality industry background is preferred
  • Experience in working in a complex and matrix enterprise background is a huge plus
  • Good command in Chinese and English

What's on Offer

Our client offers attractive compensation with sustainable career path to the candidate.

Eliza Lai
Quote job ref
Phone number
+852 2848 4741

Job summary

IT Data Analysis
Hong Kong
Job Type:
Consultant name
Eliza Lai
Consultant phone
+852 2848 4741
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.