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Digital Marketing Specialist - International Markets

Hong Kong Permanent HK$28,000 - HK$40,000 per month (HK$336,000 - HK$480,000 per year) Work from Home or Hybrid View Job Description
Our client is now seeking an experienced Digital Marketing Specialist to join their Marketing team. They are a growing accessories & handbag brand. This role will focus on digital marketing strategies, particularly in paid media and influencer marketing, to enhance brand awareness globally.
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  • A growing Fashion handbags and accessories brand
  • An excellent opportunity to make an impact with Digital marketing expertise

About Our Client

Our client is a growing fashion accessories and handbag brand and they are looking to expand their business internationally. They are a leading ladies accessories brand in China and expanding globally.

Job Description

Strategic Planning:

  • Develop and execute comprehensive digital marketing strategies to achieve brand objectives in global markets, focusing on both acquisition and retention.



Paid Media Management:

  • Create, manage, and optimize paid media campaigns on Facebook and Instagram.
  • Analyze campaign performance metrics and implement data-driven adjustments to maximize ROI.
  • Collaborate with the creative team to develop compelling ad copy and visuals.



Influencer Marketing:

  • Identify, engage, and manage relationships with relevant influencers and brand ambassadors.
  • Develop and execute influencer marketing campaigns that align with brand values and resonate with target audiences. Track and report on the effectiveness of influencer partnerships.



Content Development:

  • Work closely with the content team to ensure cohesive messaging across all digital channels, including social media, email marketing, and the company website.



Analytics and Reporting:

  • Utilize analytics tools to monitor performance and generate reports on campaign effectiveness.
  • Present insights and recommendations to senior management for continuous improvement.



Market Research:

  • Conduct market analysis to identify trends, competitive landscape, and consumer preferences in the fashion accessories sector.



The Successful Applicant

Qualifications:

  • bachelor's degree in Marketing, Digital, Business or a related discipline
  • 5-6 years of experience in digital marketing, with an expertise in paid media and influencer marketing
  • fluent English, Cantonese and Mandarin
  • proven track record of managing successful advertising campaigns on Facebook and Instagram.
  • have strong analytical skills and experience with digital marketing analytics tools (e.g. Google Analytics, Facebook Ads Manager)
  • strong understanding of the China + international markets is highly preferred
  • previous experience in Hangbag, jewellery, footwear industries is highly preferred
  • excellent communication and interpersonal skills to build relationships with influencers and internal teams.
  • creative mindset with a passion for fashion/ handbags and an understanding of current fashion trends.
  • ability to work in a fast-paced, collaborative environment
  • hands on and able to work in a team and independently
  • flexible with regular business trips to China Head office

What's on Offer

This is a great opportunity to join a growing brand to bring on your digital marketing expertise. This position offers a flexible working environment.

Contact
Renee Chan
Quote job ref
JN-092024-6530547
Phone number
+85234124850

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
Industry
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Renee Chan
Consultant phone
+85234124850
Job Reference
JN-092024-6530547
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.