Digital Marketing Manager (CRM focus) - FMCG

Hong Kong Permanent HK$40,000 - HK$45,000 per month (HK$480,000 - HK$540,000 per year)
  • App development & Loyalty program
  • Social media management

About Our Client

Our client is a leading FMCG company with growing business in Hong Kong and mainland China. To cope with the company's expansion and market demands, they are now looking for a Digital Marketing Manager to join the team in Hong Kong.

Job Description

  • Develop and manage a comprehensive loyalty program strategy that aligns with the company's objectives and goals.
  • Work together with cross-functional teams to define the value proposition, benefits, and rewards structure of the loyalty program for different brands.
  • Create and oversee targeted marketing campaigns to promote the loyalty program, boost customer enrollment, and encourage ongoing engagement.
  • Analyze customer data to identify trends, behaviors, and preferences that can be used to enhance the loyalty program and personalize communications.
  • Monitor and track KPIs to evaluate the effectiveness of the loyalty program, such as customer retention, engagement, and participation rates.
  • Regularly analyze and report on the performance of the loyalty program, providing actionable insights and recommendations for continuous improvement.
  • Create, Strategize, plan, schedule and deploy content across different digital touchpoints.

The Successful Applicant

The successful candidate should be a degree holder in Marketing, Business Administration or related discipline, and should have at least 8 years relevant experience in loyalty program management and in digital marketing, with retail / shopping mall experience is an advantage.

Have strong analytical skills and excellent communications and interpersonal skills.

Good command of both written and spoken English and Chinese are required.

What's on Offer

The company offers a competitive salary package and a promising career path for high potential candidates.

Grace Ng
Quote job ref
Phone number
+852 3412 4862

Job summary

FMCG (Fast Moving Consumer Goods)
Hong Kong
Job Type:
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.