Digital Marketing Executive - Property Developer

Hong Kong Permanent HK$20,000 - HK$27,000 per month (HK$240,000 - HK$324,000 per year)
  • 13 months pay
  • 3+ years of digital marketing experience

About Our Client

Our client is a leading and well-established property developer in Hong Kong. With a proven track record of delivering exceptional residential and commercial projects, they combine innovative design, meticulous craftsmanship, and sustainable practices. Their commitment to excellence and customer satisfaction sets us apart in the dynamic real estate market of Hong Kong. As a Digital Marketing Executive, you will play a crucial role in driving our online presence, enhancing brand visibility, and implementing effective marketing strategies

Job Description

  • Develop and execute performance marketing campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI).
  • Optimize online advertising campaigns across various platforms, including Google Ads, social media ads, and display networks, to achieve campaign objectives.
  • Conduct keyword research, competitor analysis, and on-page optimization to improve organic search rankings and increase website visibility.
  • Monitor and analyze website analytics, conversion rates, and user behavior to identify areas for improvement and implement strategies to enhance website performance.
  • Create engaging and persuasive content for various digital channels, including websites, blogs, social media, and email marketing campaigns.
  • Manage social media platforms, create content calendars, and implement social media strategies to increase brand awareness, engagement, and follower growth.
  • Stay updated with industry trends and best practices in digital marketing, SEM, and social media management, and incorporate them into the marketing strategy.
  • Collaborate with internal teams, including marketing to ensure marketing efforts align with overall business objectives.

The Successful Applicant

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, preferably within the real estate or property development industry.
  • Strong knowledge of performance marketing techniques, including PPC advertising, remarketing, and conversion tracking.
  • Proficient in SEM strategies, keyword research, and on-page optimization techniques.
  • Experience managing social media platforms, creating content calendars, and executing social media campaigns.
  • Familiarity with website analytics tools, such as Google Analytics, to track and analyze website performance metrics.
  • Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
  • Creative thinking and problem-solving skills, with a data-driven mindset to optimize marketing efforts.

What's on Offer

  • 13 months pay
  • Fast track promotion
  • MNC working environment
  • Flexible work arrangement
  • High internal moblity
Contact
Stephanie Kwan
Quote job ref
JN-112023-6239416
Phone number
+852 3602 2443

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
Industry
Property
Location
Hong Kong
Job Type:
Permanent
Consultant name
Stephanie Kwan
Consultant phone
+852 3602 2443
Job Reference
JN-112023-6239416

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.